Retail content that fills baskets.

Today’s consumers want to shop from brands they identify with. To meet shifting consumer appetites, you need a communications strategy that is always relevant and finds your audience wherever they are.

An authentic voice that conveys distinctive brand values is essential. As an experienced retail copywriting
agency, we can help.

Get in touch

Fleeting trends. Exacting customers.

It’s no secret that shoppers buy from places they know and trust. Winning customer confidence in a few words takes sharp writing that inspires and conveys quality.

"I was impressed with how well Stratton Craig were able to create a new identity and make clear distinctions between our cookware ranges. From the first draft, we immediately saw a personality form in the copy, with a much more approachable tone of voice."

- Hannah Richards, Horwood Homewares

Never second-rate service

We are experts in writing retail content that uplifts sales and nurtures brand loyalty.

The secret of our success is our account managers, who act as a single point of contact to an in-house and freelance network of talented writers and strategists.

We focus on flawless delivery, even at scale.
Because we know that the little things are really the big things, and every word counts.

Retail copywriting services

Leading retailers in the UK and overseas have come to us for high-quality copy and content know-how. Our work includes:

  • Retail sales brochures
  • Website content
  • Newsletters
  • Social media
  • Content strategy
  • Tone of voice guidelines
  • High volumes of product descriptions for e-commerce
Get in touch