The right words can build understanding, inspire trust and create growth. Brands that find and use those words, thrive.

From our offices in London and Bristol, we help our clients to win through exceptional copywriting services, content strategy, content writing and language consultancy. In everything we write, we focus on the effect our words will have on the people you want to read them.

Every day, our copywriting agency helps clients to increase their reach, launch new products and services, grow trust and understanding, build a digital presence or stand apart in their sector. The best copywriters do more than write: they open minds and open doors. Whatever your business needs, let’s find and use the right words together.

Ask us how.

Our services

Corporate Communications

The scope of our work gives us a broad and valuable perspective on the corporate landscape. We understand the commercial and regulatory pressures under which businesses operate, and we’ll help you communicate with your stakeholders in a clear and compelling way.

Our award-winning corporate communications services include corporate reporting, sustainability communications and translation.

In each area, we’re committed to delivering value through clarity; enabling you to grow your market share and achieve your business objectives. Let us help you communicate with your stakeholders in a clear and compelling way – we make the process easy and pain-free.

Read more about corporate communications

 

Content Strategy & Writing

At Stratton Craig, we know that all eyes – especially Google’s – are firmly focused on content.

We’re a copywriting agency with depth of expertise in all things digital, we produce engaging, search-engine friendly copy that drives awareness of your brand, boosts your Google rankings and converts passing interest into engagement and transaction.

We also write for Twitter, LinkedIn, Facebook and other social media platforms, always looking to maximise brand visibility through unique, relevant content. And we can advise you on every aspect of your content strategy – from SEO to website development to pay-per-click advertising. It’s all about writing smart for your clients, customers and the search engines.

Read more about content strategy & writing

 

 

 

Tone of Voice

Just because people are shouting, doesn’t mean they’ve got something to say.

Verbal identity and tone of voice define your presence in a crowded marketplace. Without a distinct and consistent proposition, you won’t cut through the noise.

We provide a range of language consultancy services designed to enhance your overall brand proposition and written communications.

Our expert verbal identity and tone of voice consultants will help you reassess who you are and how best to make yourself heard. Put the personality of your brand/organisation into words today.

Read more about tone of voice

Copywriter Training

Our copywriter training workshops and services are designed to turn good copywriters into great ones. We work one-on-one or with business teams of eight people or more; honing technique and style, or looking at emerging trends and media.

We can cover the basic principles of writing, or help to refine already polished and accomplished prose. Whatever your requirements, we’ll devise a programme that gives your employees and teams the support and guidance they need.

Instructive, tailored, and fun, our training courses will get the very best out of your people, ensuring you have the skills you need to communicate well and sharpen your competitive edge.

It’s copywriter training for writers, marketers and anyone else who needs to know how to write for your brand, from an expert copywriting agency.

Read more about copywriter training

Axa

Working closely with their in-house copywriting team, we’ve written a range of investment product literature and pensions features, promoting and explaining the value of new investment products in an environment of investor uncertainty.

BMW

Our copywriters developed copy for a BMW MINI accessories brochure as well as sales and aftersales letters.

British Airways

British Airways – Our copywriters continue to work with BA Holidays, writing and crafting all hotel and resort copy.

Citroen

Our copywriters have worked on a number of product brochures for Citroen covering a range of models. We’ve also helped with sales toolkits and naming projects.

Sterla

Working with Steria’s brand communications team our copywriters developed a new business benefit-led tone of voice and applied that to sector and service digital copy.

O2

Writing to the defined O2 tone of voice we have worked on a number of customer leaflets ranging from guides on using your phone, to booklets about sending picture messages.

Honda

Our copywriters wrote the aftersales handbook for Honda Bikes as well as various brochures and marketing collateral.

Intel

Our copywriters developed a series of Direct Mail campaigns for this global market leader.

The Royal Bank of Scotland

Working with RBS’ in-house brand communications team and with designers we’ve provided copywriting services for everything from case studies to brochures, adverts and newsletters.

Accor

We worked directly with Accor’s brand communications team in Paris to develop internal communications for an international marketing research document. With a copywriter based in Paris, we were able to co-ordinate research and undertake interviews face-to-face with the client.

Barclays

Working with Barclay’s digital agency, our copywriters provided the copy for their site’s PCI DSS section.

BOC

Working with the global Linde Group, one of the world’s largest gas producers, we liaised with their German division to write BOC Gases’ executive summary.

BT

Writing everything from business catalogues and case studies to a corporate responsibility report and Marketing Award book, we have helped BT to achieve even clearer brand communications.

Clydesdale Bank

Our copywriting projects with Clydesdale Bank and Yorkshire Bank include digital copy, letters, brochures, adverts and factsheets.

Dixons

We have worked with the Dixons brand communications team to develop a whole new tone of voice, implementing the style across point-of-sale materials and in-store buyers’ guide.

Fiat

Fiat asked us to write car brochures back in 2000 – we’ve been writing for them ever since.

HBOS

We wrote and developed written communication concepts for HBOS’ corporate responsibility report.

Hilton

We’ve written a number of consumer facing brochures for Hilton, including UK mini breaks and weekend getaway brochures. We also wrote digital copy for several mini-sites.

KPMG

Our copywriters have delivered copy for a variety of KPMG projects, focusing particularly on internal communications for a truly global audience.

London Development Agency

Our copywriters worked on the LDA’s annual report and accounts.

NHS

We were approached by the brand communications team at NHS SBS to help with the copywriting of their brochures in time for a nationwide conference.

Orange

We’ve worked on a range of written communications for Orange, including the All About Orange brochure, Direct Mail campaigns and an Annual Summary.

Sky

Working alongside Sky Business’ design agency, our copywriters helped develop strapline copy for a national summer campaign as well as further adverts and brochures.

Sony

Our copywriters have worked on a range of Sony’s written communications; including their VAIO summer brochure and WEGA home entertainment brochures.

The Welsh Government

Our work with International Business Wales and the Welsh Government spans many copywriting projects including case studies, brochures and digital copy.

United Utilities

We were commissioned as copywriters for United Utilities’ annual report.

Vinci

We work with VINCI Construction UK on the copywriting of their company magazine – Communique, as well as written communications support with brochures and the annual report.

Vodafone

Working with JWT, we provided copywriting services for various editions of Vodafone’s Choice and Business magazines, as well as leaflets for the National Autistic Society, in partnership with Vodafone.

Wrap

We’ve worked on a diverse range of copywriting projects for WRAP as well as conducting a copywriter training course.

Blogcetra

Bias and balance in the age of mistrust

When building trust among stakeholders is key, how do editorial and comms professionals draw the line between fact, bias, balance, and belief? Censured by Ofcom for providing a platform for...

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#nofilter – Is there such a thing as too much transparency?

These are interesting times for a copywriting agency: another day, another tweetstorm from the leader of the free world. As US President, Donald Trump has become notorious for his unbridled...

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Honestly mistaken: TSB, Paul Pester and trust in a world of selective truth

What is the difference between a truth and a fact? April 2018 saw an IT meltdown leave thousands of TSB customers locked out of their accounts. CEO Paul Pester scrambled to...

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