Stratton Craig /
Because words matter...
The right words can build understanding, inspire trust and create growth. Brands that find and use those words, thrive.
From our offices in London and Bristol, we help our clients to win through exceptional copywriting services, content strategy, content writing and language consultancy. In everything we write, we focus on the effect our words will have on the people you want to read them.
Every day, our copywriting agency helps clients to increase their reach, launch new products and services, grow trust and understanding, build a digital presence or stand apart in their sector. The best copywriters do more than write: they open minds and open doors. Whatever your business needs, let’s find and use the right words together.
Our services
The scope of our work gives us a broad and valuable perspective on the corporate landscape. We understand the commercial and regulatory pressures under which businesses operate, and we’ll help you communicate with your stakeholders in a clear and compelling way.
Our award-winning corporate communications services include corporate reporting, sustainability communications and translation.
In each area, we’re committed to delivering value through clarity; enabling you to grow your market share and achieve your business objectives. Let us help you communicate with your stakeholders in a clear and compelling way – we make the process easy and pain-free.
Read more about corporate communications
At Stratton Craig, we know that all eyes – especially Google’s – are firmly focused on content.
We’re a copywriting agency with depth of expertise in all things digital, we produce engaging, search-engine friendly copy that drives awareness of your brand, boosts your Google rankings and converts passing interest into engagement and transaction.
We also write for Twitter, LinkedIn, Facebook and other social media platforms, always looking to maximise brand visibility through unique, relevant content. And we can advise you on every aspect of your content strategy – from SEO to website development to pay-per-click advertising. It’s all about writing smart for your clients, customers and the search engines.
Read more about content strategy & writing
Just because people are shouting, doesn’t mean they’ve got something to say.
Verbal identity and tone of voice define your presence in a crowded marketplace. Without a distinct and consistent proposition, you won’t cut through the noise.
We provide a range of language consultancy services designed to enhance your overall brand proposition and written communications.
Our expert verbal identity and tone of voice consultants will help you reassess who you are and how best to make yourself heard. Put the personality of your brand/organisation into words today.
Case studies:
Our copywriter training workshops and services are designed to turn good copywriters into great ones. We work one-on-one or with business teams of eight people or more; honing technique and style, or looking at emerging trends and media.
We can cover the basic principles of writing, or help to refine already polished and accomplished prose. Whatever your requirements, we’ll devise a programme that gives your employees and teams the support and guidance they need.
Instructive, tailored, and fun, our training courses will get the very best out of your people, ensuring you have the skills you need to communicate well and sharpen your competitive edge.
It’s copywriter training for writers, marketers and anyone else who needs to know how to write for your brand, from an expert copywriting agency.
Latest work
Axa
Working closely with their in-house copywriting team, we’ve written a range of investment product literature and pensions features, promoting and explaining the value of new investment products in an environment of investor uncertainty.
BMW
Our copywriters developed copy for a BMW MINI accessories brochure as well as sales and aftersales letters.
British Airways
British Airways – Our copywriters continue to work with BA Holidays, writing and crafting all hotel and resort copy.
Citroen
Our copywriters have worked on a number of product brochures for Citroen covering a range of models. We’ve also helped with sales toolkits and naming projects.
Sterla
Working with Steria’s brand communications team our copywriters developed a new business benefit-led tone of voice and applied that to sector and service digital copy.
O2
Writing to the defined O2 tone of voice we have worked on a number of customer leaflets ranging from guides on using your phone, to booklets about sending picture messages.
Honda
Our copywriters wrote the aftersales handbook for Honda Bikes as well as various brochures and marketing collateral.
Intel
Our copywriters developed a series of Direct Mail campaigns for this global market leader.
The Royal Bank of Scotland
Working with RBS’ in-house brand communications team and with designers we’ve provided copywriting services for everything from case studies to brochures, adverts and newsletters.
Accor
We worked directly with Accor’s brand communications team in Paris to develop internal communications for an international marketing research document. With a copywriter based in Paris, we were able to co-ordinate research and undertake interviews face-to-face with the client.
Barclays
Working with Barclay’s digital agency, our copywriters provided the copy for their site’s PCI DSS section.
BOC
Working with the global Linde Group, one of the world’s largest gas producers, we liaised with their German division to write BOC Gases’ executive summary.
BT
Writing everything from business catalogues and case studies to a corporate responsibility report and Marketing Award book, we have helped BT to achieve even clearer brand communications.
Clydesdale Bank
Our copywriting projects with Clydesdale Bank and Yorkshire Bank include digital copy, letters, brochures, adverts and factsheets.
Dixons
We have worked with the Dixons brand communications team to develop a whole new tone of voice, implementing the style across point-of-sale materials and in-store buyers’ guide.
Fiat
Fiat asked us to write car brochures back in 2000 – we’ve been writing for them ever since.
HBOS
We wrote and developed written communication concepts for HBOS’ corporate responsibility report.
Hilton
We’ve written a number of consumer facing brochures for Hilton, including UK mini breaks and weekend getaway brochures. We also wrote digital copy for several mini-sites.
KPMG
Our copywriters have delivered copy for a variety of KPMG projects, focusing particularly on internal communications for a truly global audience.
London Development Agency
Our copywriters worked on the LDA’s annual report and accounts.
NHS
We were approached by the brand communications team at NHS SBS to help with the copywriting of their brochures in time for a nationwide conference.
Orange
We’ve worked on a range of written communications for Orange, including the All About Orange brochure, Direct Mail campaigns and an Annual Summary.
Sky
Working alongside Sky Business’ design agency, our copywriters helped develop strapline copy for a national summer campaign as well as further adverts and brochures.
Sony
Our copywriters have worked on a range of Sony’s written communications; including their VAIO summer brochure and WEGA home entertainment brochures.
The Welsh Government
Our work with International Business Wales and the Welsh Government spans many copywriting projects including case studies, brochures and digital copy.
United Utilities
We were commissioned as copywriters for United Utilities’ annual report.
Vinci
We work with VINCI Construction UK on the copywriting of their company magazine – Communique, as well as written communications support with brochures and the annual report.
Vodafone
Working with JWT, we provided copywriting services for various editions of Vodafone’s Choice and Business magazines, as well as leaflets for the National Autistic Society, in partnership with Vodafone.
Wrap
We’ve worked on a diverse range of copywriting projects for WRAP as well as conducting a copywriter training course.
Blogcetra
22 May 2019 | Financial copywriting | Financial services | Social media | Tone of voice | sophie-cole
The wrong words: how one bank got it wrong
Social media fail - how a mega bank chose the wrong words. #Mondaymotivation or #Mondaymoneyshaming? That was the question on many people’s minds when they saw Chase Bank’s attempt at relatable...
20 May 2019 | SEO | colm-hebblethwaite
What is voice search, and what does it mean for SEO, brands and written communications?
Colm, our resident technical writer, will explore questions like what is voice search, how does voice search work and what voice search means for SEO, companies and brands. Introduction by Colm Alexa,...
26 Apr 2019 | Uncategorised | Vacancies | gemma-brown
Head of Copy job description (Bristol office)
The company Stratton Craig Ltd – www.strattoncraig.com Job title Head of Copy About Stratton Craig We understand how words can shape emotion and inspire action. For over 30 years, our copywriting services have helped UK...