The Stratton Craig social media jargon buster: Part Nine (X, Y and Z)

by Stratton Craig

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Our ninth – and sadly final – blog in this series brings us to the end of the alphabet. We’ll be covering X, Y and Z to reach the end of our social media jargon glossary.
To read back through other posts in the series and see all of the terms we picked, follow the links below:
Part One (A-C)
Part Two (D-F)
Part Three (G-I)
Part Four (J-L)
Part Five (M-O)
Part Six (P-R)
Part Seven (S-U)
Part Eight (V & W)
Xing: The social software platform for professionals. With an audience similar to LinkedIn, Xing demonstrates that a business presence on social media doesn’t have to focus on the consumer.
XML: Stands for ‘Extensible Markup Language’, and is a way to encode documents in a format that both humans and machines can read. XML has also become the common term for data that’s exchanged on the Internet.
Yammer: An internal version of Twitter for business use. Access to Yammer is determined by the Internet domain of the user – you can only access a network if you hold an e-mail address for that company.
YMMV: ‘Your Mileage May Vary’. One of the most important things to keep in mind on social media is recognising what your limits are. An effective engagement strategy on Twitter could fall flat on Facebook. The other problem is that a consumer’s online persona may not reflect who they are in real life – so you could inadvertently be targeting entirely the wrong audience.
Generation Y: We cheated a little bit to put Generation Y on our list, because the generation born roughly between 1980 and the early 2000s is one of the most engaged on social media. Teens may be heavy internet users, but Gen Y interacts more frequently with brands. They’re also more likely to be zealots for a cause, leading nicely into our next definition.
Zealot: A passionate and enthusiastic supporter of your company, brand or product. On social media, zealots can be a huge asset – they have a level of faith bordering on the religious, and will defend you to the hilt. The power of their opinions and influence shouldn’t be underestimated.
Zeebox: An app that combines real-time TV viewing with social networking, giving users the ‘second screen’ experience. It displays which friends are watching the same show, contextual info and facts, and links to shops where products shown on TV can be bought.
Zen mail: E-mails, or in fact any mail sent online, that arrives without any text in the message body. This is generally said to occur due to system errors, but is increasingly happening because of user error. Zen mail is fast replacing spam as the scourge of Internet users, as it can show up on social media as well as in inboxes.
That’s it, we’ve gone through every letter – and surprisingly managed to find at least one example for all of them! Tweet us @strattoncraig or contact us through the website if you’ve got some suggestions that didn’t make the cut and we’ll see what we can do.

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