The Copywriter January 2012 – Happy New Year!

by Stratton Craig

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With the start of a new year, we can’t help but imagine how the written communications arena is going to evolve over the next 12 months. We’ve no doubt that the popularity of social media that we saw in 2011 will continue to increase, as will the need for search-engine savvy copy. We can also see that with increasing communications outlets, comms and content strategies will become more complex and require greater thinking time.

But without a doubt one of the most major developments that’s set to come to fruition in 2012 is Integrated Reporting.

Integrated Reporting, known as IR, places the strategy, governance and financial performance focus of a traditional annual report within the social, environmental and economic context in which the organisation operates. The idea is to place sustainability at the heart of company strategies, rather than as a separate issue or after-thought.

A widely-used example of Integrated Reporting excellence can be seen in the Puma annual report 2010.

This is a new and exciting area. The International Integrated Reporting Committee (IIRC) is currently pushing for a global framework on combined financial and non-financial reporting with a view to helping companies produce more joined-up and cohesive annual reports. The proposal also went before the G20 in October.

Stratton Craig’s experience of annual reporting and knowledge and expertise in sustainability/CR have left us well placed to undertake projects in this area. We are currently working on an inaugural integrated report for one of the IIRC’s pilot scheme participants and with several other reporting and sustainability projects underway we are looking forward to helping our clients stay at the forefront of this major trend.

Celebrating 25 years of award-winning written communications.

This year, we’re celebrating our 25th birthday. We’re immensely proud to say we’ve stood the test of many tough times and continue to provide our clients with excellent written communications at every level.

Look out for the celebrations later in the year!

Did You Know…?
The world is changing and so is reporting

  • Promisingly, in 2011 Black Sun Plc reported that 59% of FTSE 100 respondents saw their Annual Report as not only a compliance but also a communications document
  • They also reported that the same level (59%) of respondents had CR and sustainability firmly on the corporate agenda for 2011/2012
  • The International Integrated Reporting Council (IIRC) Pilot Programme initiative currently has 56 participating companies trying and testing the principles of corporate reporting (these include HSBC, Microsoft and KPMG)

If you’d like to know more about our written communications services, please call us on 020 7593 4014, or email us at [email protected]


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