The Comedy of Errors

by Stratton Craig

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Every business has its own story. Over the next few weeks, we'll be looking at some of the inspirational, lucky and humorous stories of the world's best known brands. Second up: Google.

Google is unique in being a multi-billion-dollar company with a name that's a spelling mistake.

Co-founders, Larry Page and Sergey Brin, were graduate computer science students at Stanford, working on a fantastic new search tool. They wanted to turn the research into a company – but they needed a name. A fellow student suggested the metaphorical name of the largest number, 10100: google.

Page and Brin looked up the name on the internet, found that it wasn't taken, and registered The next morning they found why it was still available – the correct spelling is 'googol'. And that had, of course, already been taken.

But the founders stuck with it, and just over ten years later, Google is the fastest-growing company in the history of the world and Larry and Sergey are worth more than $10 billion each.

At Stratton Craig, we're professional storytellers. We can help you tell your story, and win new affection for your brand among your target market.

To find out more about what we can do for you, please call us on 0117 937 1383, email>.

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