The challenge

McCain contacted us with the challenge of producing its first-ever sustainability report for its global business.

The solution

We’re experts in sustainability and integrated reporting. From the start, we acted as sustainability and writing consultants alongside the McCain global team, ensuring the process and outputs were best in class.

An experienced project management team was put in place to coordinate this multi-faceted project and manage a team of specialist copywriters and researchers. After collating information from internal and external sources, our writers structured a coherent, engaging report.

We chose the right words to develop a clear narrative and maintain core messaging pillars. Our team also made improvements to brand ‘proximity’ and ‘belief’ throughout the report, to humanise the content and bring in a high degree of credibility to what was McCain’s first foray into sustainability reporting.

The results

We delivered a compelling and engaging sustainability report, which you can read here: McCain sustainability report

We continue to work with McCain to produce other pieces of content.

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