The Stratton Craig social media jargon buster: Part Five (M to O)

by Stratton Craig

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Our alphabetical list of social media jargon is already more than halfway through, and this post is the fifth in the series. We’ll cover M, N and O this time.
Use the following links to see our previous posts in this series:
Part One (A-C)
Part Two (D-F)
Part Three (G-I)
Part Four (J-L)
Mashup: An app or web page that brings content together from at least two sources. Within a blog post, for example, it’s possible to embed a YouTube video, link a live Twitter feed on the topic, and allow commenting with Facebook accounts.
Microblogging: Making very short blog posts, a few sentences at most. Not quite a tweet and still not yet a full blog, the microblog is a quick option for bloggers who make regular updates. There’s also no restriction on adding other types of content to a text microblog, which is handy for uploading snippets on the move.
MT: Short for ‘modified tweet’. We looked at HT as a Twitter abbreviation back in Part Three, and MT is yet another popular one. It’s used when a tweet has been cut down or reworded – whether that’s for space, clarity, or legal reasons.
Naming convention: The common username or handle that one person, company or group uses for their entire online presence. Not everyone takes this approach, but it’s vital to maintaining a strong and consistent brand and tone of voice across all media channels and help people find you.
Newsreader: Not the serious-looking presenter sat behind a desk, but an aggregating website or desktop tool. Instead of having to trawl every news website you know for the latest updates, a newsreader brings it all together in one place.
Omnipresence: Being everywhere at once. It’s not uncommon to have more than one social media account, as there’s currently no one-size-fits-all platform for varying types of content. Your omnipresence also reassures your audience that they can find you whenever they need you, whether it’s to praise you or complain.
Openness: The willingness to collaborate with other people and share your content. Social media is designed to make openness quicker and simpler – with the click of one button, you can repost someone else’s content for even more users to see.
Open source: Refers to content that anyone can download and edit. By allowing other people to collaborate on a project, such as new software, it can often be completed more quickly. WordPress, Android and Firefox are all classed as open source.
Orkut: The social networking site run by Google that isn’t Google+. Named for the Turkish software engineer who created it, Orkut is now one of the most popular websites in both Brazil and India, easily beating both Facebook and MySpace in user numbers.
There are still plenty more letters to go – in the next instalment, we’ll look at P through to R. Come back soon to find out which words we picked – or suggest some yourself! Head to our contact us page or tweet @strattoncraig to send us your ideas.

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