Marketing in the legal sector

by Stratton Craig

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Every law firm needs marketing. Gone are the days when solicitors could promote their firms by lunching with clients or personal friends in the business world, important though these channels may be. But when excellence and expertise are expected as the norm, how can a prospective client select a firm when they all appear so similar?

To stand out requires a strong, clearly defined brand. Or to put it in another way, your brand is your reputation. This is how you communicate your uniqueness, make complex propositions simple and differentiate yourselves from your competitors.

With the introduction of the Legal Services Act seeking to liberalise the market for legal services and encourage more competition and consumer focused legal firms, now is the time to ensure your communications define your firm.

Stratton Craig has been working within the legal markets for over twenty-two years. The legal world is a complex one but one where consumers are demanding clear communications and strong brands. That’s why we work with legal services providers to help tell their story in the best way to their clients. Far from dumbing down a subject, we plan and execute a communications piece by carefully gaining a thorough understanding of your culture, values and objectives so that we can start to help you tell your story convincingly.

This is best summed up in our three step process to ensuring your business objectives are met and exceeded – whether that’s to increase revenue, build your client base or both. The result of our auditing process is carefully crafted work that is designed to capture and retain the attention of your target audience, adding long-lasting value to your business.

For more information on our Blueprint process please call Harriette Hobbs on 0117 937 1383.

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