Stratton Craig has won a project to reposition an important brochure for Reed HR.
Reed is the UK’s leading specialist recruitment and HR services provider. It wanted to rewrite an existing recruitment services brochure in order to reposition it for companies seeking higher-end candidates in salary brackets of £40k+.
This required a new approach, taking into account the greater need for flexibility, convenience and above all quality (of both service and candidates) that this market demands.
Stratton Craig rewrote the existing copy for this premium audience, and initial feedback from the client is very positive.
Gavin Willis Art Direction appointed Stratton Craig to deliver this project following a recommendation from the DBA. Stratton Craig is the DBA’s first-choice copywriting resource, and has worked on projects ranging from the annual DBA book to hosting writing training for its members.
To find out how good copywriting could benefit your business, call Stratton Craig on 0117 937 1383 or email [email protected]