Getting your content to stand out has never been more important – or difficult. With reels of content everywhere, communicating your key messages to your audience in the short time span they see your content can be a skill and an art form.
Here are five of our top tips that can help you cut through the noise and land your comms with your customers.
1. Keep it simple
Metaphors, academic language and poetic adjectives have their place, but they can also make reading your comms in a pinch more challenging. At best it will have people reaching for the dictionary and at worst, it could make people click or look away before you’ve imparted your wisdom. Speak to your audience simply and clearly and you’ll find it easier to get your point across.
In a similar vein, try to avoid having paragraphs over four sentences long and splitting up your copy with sub-heads that signpost where readers can find the information most relevant to them. A wall of text can be intimidating and unengaging even to enthusiastic readers.
2. Get the point across
Lead with the most important, interesting or thought-provoking points at the top of the page. That way, if your reader only has two minutes, you’ve still told them about your product and service. Should they decide to read on, remember to keep the rest of the copy tight and easy-to-digest – don’t pack in unnecessary facts and figures when brevity is the order of the day.
3. Choose your data points wisely
Well-chosen data points can help your customers identify a problem they are facing, and prove how your product or service is the solution. That said, it’s important to remember that humans can’t easily comprehend massive numbers. Instead, try to get people’s attention with stats they can relate to – such as your quickly scaling business has created 100 jobs in the last year, as opposed to the total amount your business raised in its latest funding round.
4. Know your audience
Even the best written content can fail if it’s not what your audience wants to see. Understand who you audience is – are you writing for a corporate audience or a more informal one – and focus your content on their expectations.
Creating content that cuts through can be tricky. To find out how we can help you communicate your messages effectively with time-poor audiences, get in touch with us today.
