The week in writing 09.08.13

by Stratton Craig

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A look at some of the best (and sometimes worst) writing we’ve seen this week… This week we’ve found an onslaught of ads and a nationwide debate to keep us entertained.
Twitter comes under scrutiny
We couldn’t ignore the fact that Twitter has been splashed across the news for all the wrong reasons this week. Harriette comments: “A fantastic platform for sharing thoughts and opinions, it has been grossly misused by a small number of ‘trolls’, who have bombarded a number of high-profile people with abusive and offensive messages. Some argue that it’s harmless and merely words, however we all know how powerful words can be. Three arrests have already been made and after much pressure, it looks like Twitter will finally create a button to quickly report abusive tweets. The great news is that there are far more people using Twitter for good and it just shows how the online community can come together and use their voices to change things.”
Liberty bites back
‘Stirring up tension and division in the UK illegally? Home Office, Think Again’
One of our copywriters, Greg, thought Liberty’s quick response to the Home Office’s immigration ad was both bold and to-the-point. It advocates solidarity in the face of the contentious campaign, and provides Liberty’s contact details for individuals who have been stopped by the government’s recent checks.
Celebrating advertising on the London Underground
An onslaught of taglines taken from Underground advertising over the past 100 years, this ad (spotted by Nina at Notting Hill Gate) just goes to prove how effective copy is in defining a brand and ensuring it’s remembered for many years to come. A pretty fun game too!
Um Bongo jumps on a UKIP member’s unfortunate remarks
Following the description of countries receiving foreign aid as ‘Bongo Bongo Land’ by a UKIP MEP, Um Bongo is capitalising on the association with a well-timed PR. Kady says: “Their cheeky announcement puts the iconic juice drink of the 80s back in the public eye, as it’s still being made ‘with the kind permission of the orang-utans, rhinoceroses and hippopotamuses that own the brand.’ No comment from us on the use of ‘rhinoceroses’ instead of ‘rhinoceri’.”
If you’ve spotted any writing you’d like to share with us, comment in the box below or tweet us. We’ll share more next week, and we’ll try to include as many of your suggestions as we can.

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