Engaging users through informative blog content

Woman putting on mascara

The challenge

Superdrug wanted to increase users’ engagement with its website through the creation of blogs that provided clear, insightful and expert advice.
We were able to provide the mix of specialist medical expertise and content marketing experience they needed.

The solution

Superdrug’s brand tone of voice is casual and easy-going, but it also displays its medical and public health expertise. Balancing these two distinct parts of Superdrug’s identity and creating engaging, evergreen content required writers with the right mix of digital content experience and subject matter knowledge.

Once we had assembled the right team, we worked with Superdrug to create content that was also optimised for search engines. Content ranged from medical advice articles on topics like chickenpox and dehydration to light-hearted listicles about top films to watch while in bed with the flu.

The results

We have remained a long-term content partner to Superdrug, helping them create content that reflects every aspect of their brand identity while also providing useful health-related information.

By demonstrating our ability to understand their brand, specialist areas, target audience and SEO strategy, we have proved to be a valuable addition to the Superdrug content team.

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