Little beats the feeling of winning an award. Besides the hard work and exceptional standards of quality and service your business will need to deliver, writing a compelling and convincing submission that shows your business in the best light can be a labour of love in itself.
Fear not though – our team of expert writers and account managers have plenty of experience helping business show their best side. Here’s what you need to know about writing a winning award submission.
Are winning awards worth it?
Though they can involve a little bit of time and effort, winning awards remains one of the best ways your business can stand out from the competition. As many as 70% of businesses report an uplift in publicity after being recognised with an award, with a staggering 75% of customers preferring to shop from an award-winning company. So, if you’re considering entering an award, remember that landing an award still comes with a host of benefits, making them well worth your time.
Three tips for writing a winning award submission
So what can you do to maximise your chances of winning an award? Well, there are some key elements to every award submission.
1. Tailor your submission
Remember that awards can be a real strategic boost to your business and can prove some of the facts you say about yourself without you having to labour the point. Want to highlight how strong your employee value proposition is? Go for an award like the Employee Benefit Awards or Best Place to Work.
2. Find your story
A good award submission isn’t just about having great results – it’s about taking the judges on a story. Make sure to look at the overall results of your innovation and impact, and try to demonstrate a challenge your work has helped you or your customers overcome.
3. Keep track of your data
Data might not be the be all and end all, but any award ultimately wants you to demonstrate impact. Source and keep a close eye on the key metrics that show your innovative solution has transformed something and you’ll be well on the way to winning your award. Remember though, almost all awards only relate to the previous year, so be careful to keep your submission relevant to the awarding period.
There’s a science and an art to crafting a winning award submission. Ready to get your next submission into shape? Speak to us today and find out how our experts can help you.
