5 Things learnt.

by Stratton Craig

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After finishing university, I thought my learning days were behind me. But now, after spending two weeks at Stratton Craig on a work placement, I’ve realised that nothing could be further from the truth. The following is a list of the top 5 most valuable things that I’ve learnt while working at Stratton Craig:

  1. Writing copy isn’t as easy as it looks. In fact, the easier it looks, the harder it was to write. Guaranteed.
  2. The world of copywriting is fast-paced. At Stratton Craig, phones are ringing, emails are being sent and copy is being written constantly.
  3. Selling is more about listening than it is about talking. I didn’t really understand this one at first: how can you sell without talking? The real question is: how can you sell without knowing who you’re selling to?
  4. It’s a cliché, but no two days at Stratton Craig are the same. A business will always need words, meaning you never know who’s going to be on the line when you pick up the phone.
  5. The plural of octopus is octopodes, not octopi. This is because it’s based on the word’s Greek root, not the Latin one, according to the OED Online. However, dropping ‘octopodes’ into casual conversation, or any conversation for that matter, will get you some funny looks!

All things considered, it’s been a pretty amazing two weeks, and I’ve learnt so much. This post could easily be titled ’50 Things learnt’. If you’d like to discuss work experience or internship opportunities, please email Harriette at [email protected].
Matt Stephens
PS – I’m also now a dab hand at making tea!

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