Training in GEO (Generative Engine Optimisation) copywriting can lift your team’s capabilities in a matter of hours, helping your content get surfaced by AI (Artificial Intelligence).

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Engaging, practical and built for real teams

Search is changing. Fast. Your audience isn’t just using Google anymore. They’re asking ChatGPT, Copilot and other AI tools to find answers for them. And if your content isn’t written with GEO in mind, it simply won’t show up.

That’s where we come in. Our interactive training will help your team write content that works for humans, AI algorithms, and search engine crawlers – so your brand shows up, stands out and gets chosen.

Writing for humans and AI is a skill

There’s a myth that writing for AI search is all about technical tricks. It’s not. The fundamentals of good writing still matter: clarity, structure, relevance, authority. But writing for AI search adds a new layer. You need to structure content for AI retrieval and write in a way AI models can interpret and reuse.

The good news? We can show you how. We’ll help your team quickly adapt so they can start creating content that performs in this new landscape.

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Writers who train. Trainers who write.

Our trainers aren’t just AI enthusiasts and GEO experts. They’re also writers, strategists and content specialists.

We go beyond the theory and show you why it works, using real examples and real content. And we’ll give you plenty of opportunities to practice during the session. With examples from your business, in the formats that are most relevant to you. Because the best way to learn is by doing.

The best training feels instantly relevant

It connects directly to the work your team does every day and gives them skills they can use straight away. That’s why our AI search training sessions are designed to be:

Practical – focused on real content your team creates
Interactive – workshops, not lectures
Relevant – tailored to your channels, audiences and goals
Immediately useful – skills your team can apply straight away.

What your team will learn

By the end of your training, your team will be able to:

Write content that AI tools can find, understand and prioritise
Structure content for answer-based search experiences
Balance optimisation with clear, engaging writing
Apply AI search principles across websites, reports and thought leadership
Maintain your tone of voice while adapting for new channels

Ready to make your team and your content AI-ready?

Get in touch to find out how our GEO writing training can work for you.

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We’ll design training sessions to suit your company’s unique needs. Whether your team are completely new to copywriting and we’re teaching the basics, or they need help delivering content in line with new tone of voice guidelines. Let us know what you need and we’ll deliver high-quality, targeted sessions that produce results. Our training services work best for groups of eight or more but can be adapted to suit smaller teams.

Our training team are writers first, so they truly practise what they preach. Based in London and Bristol, they’ll come to you wherever you are to take your written communications from good to exceptional.