Trust and reputation: our words convert stakeholders into advocates.
In a fiercely competitive sector, financial services firms are working hard to build authentic customer relationships while keeping on top of compliance and regulation efforts.
Clear and transparent communication is vital to making those connections – but simplicity should never come at the expense of accuracy. Often, the challenge is knowing how to strike a balance between the needs of customers and those of regulators.
Our financial writers and experienced strategists have worked with leading retail, private and investment banks as well as insurers and advisers – so we know how to help businesses across the industry engage with stakeholders confidently and effectively.
Get in touchWe understand jargon. But we don’t do jargon.
Financial services is a sector with its own complex language. This can make it difficult for businesses to communicate their messages simply and effectively. The key is to translate the jargon in a way that makes it engaging for everyone. So while we get the finance speak, we know how to turn it into content that will bridge the gap between businesses and consumers.
"The brochure and web content Stratton Craig crafted was spot-on and expertly captured who we are and what we do.”
Specialist finance writers who can rise to the occasion
Our finance writers are subject matter experts with their finger on the pulse – of the economy, corporate policies and procedures, and what’s making consumers tick. As finance specialists, our team can help you connect with all stakeholders, and maintain your reputation.
Whether writing about banking, investment or insurance, we make sure your content is 100% clear, accurate and compliant. That doesn’t mean ‘dumbing it down’ – it means talking to your audience about the things that matter to them. And that’s not just customers, but investors and employees too.
Rising to the challenges of the financial services sector starts with sharp thinking. We develop strategies that translate your messages into engaging content, with words that explain and persuade in equal measure.
Copywriting for financial services
We have helped leading banks, investment firms and insurers with projects including:
- Tone of voice development
- Customer communications
- Content strategy
- Investment writing
- Fintech copywriting
- Annual reports and financial reports
- Corporate websites
- Editorial and thought leadership content
- Financial content writing
- Internal communications
- Search-focused content
- Content for sales, marketing and client communications
Latest financial services insights
