Financial services copywriting

Tackling the trust deficit.

Over the last decade, financial services firms have answered the call to demystify financial language and provide clear, transparent content. And yet trust in the sector remains low. More work needs to be done. That’s where we can help.

Our financial writers and experienced strategists combine technical knowledge and language skills to communicate with both authority and understanding. It’s the winning formula to build confidence with customers and stakeholders.

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Low levels of trust. High levels of jargon.

Financial services speaks its own language. We are here to translate it for everyone.
Because complex subjects and clear disclosure don’t have to be dull.

"The brochure and web content Stratton Craig crafted was spot-on and expertly captured who we are and what we do.”

Simon Bishop, Partner and Co-founder, RBB Economics

Finance specialists, brilliant writers

Our specialist finance writers use clear language to connect with investors, customers and employees. But we never ‘dumb it down’.

That’s because our process starts with sharp thinking. We develop strategies to pinpoint your audience and engage them with the words that explain and persuade in equal measure. Because in an industry like financial services, everyone wants to feel in control.

Copywriting for financial services

We have helped leading financial services firms with projects including:

  • Tone of voice development
  • Customer communications
  • Content strategy
  • Investment writing
  • Fintech copywriting
  • Annual reports and financial reports
  • Corporate websites
  • Editorial and thought leadership content
  • Financial content writing
  • Internal communications
  • Content for sales, marketing and client communications
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Investment writing

In an age of volatility and mistrust, investors are looking for more understanding than ever before.
This is where financial writers with the right mix of technical knowledge and storytelling skill can help.

It starts with ‘why’

In an industry that focuses on results, it can be easy to forget that your audience wants to understand the ‘why’ as well as the ‘what’.

This is especially important when you need to share bad news. With the ability to explain complex investment concepts simply and clearly, our investment writers can help you instil confidence in your investment processes and decisions.

Markets won’t always be kind, but a strong client relationship built on clear and transparent communication can help weather many storms.

We know your world

Whether by interviewing busy fund managers or interpreting performance and attribution reports, we can extract and distil the key insights and place them in the context of market conditions.

And our rigorous review process ensures the highest quality and accuracy, first time, every time.
Our specialist financial writers bring real experience from roles with leading asset managers, investment consultants and financial advisers.

We speak your language, and we also speak the language of your audience, be they institutional investors, pension fund trustee boards or retail clients.

Expert and adaptable

With a depth and breadth of expertise, our writers are well versed in traditional asset classes as well as
alternative assets.

We have written for fixed income, equities, property, infrastructure, private equity, hedge funds.
And we can support you at any stage of the writing process.

Our work has included:

  • Thought leadership content
  • Editorial articles
  • RFP content
  • Marketing material
  • Fund, market and economic commentaries

Contact us about your financial services copywriting