European links

by Stratton Craig

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Stratton Craig has been making new inroads to business in Europe recently, with a bit of help from the ever-levelling exchange rate.

We’ve recently won a pitch to write the annual report for a large Russian foods producer. This exciting project for a new client will require one of our lucky writers to spend a week liaising with and interviewing the company in Moscow.

We’re also about to complete our first Trendwatch global newsletter for Accor, one of Europe’s leading hotel chains. Accor has its headquarters in Paris, and we were able to assign one of our Paris-based writers to turn Accor’s market research into concise and engaging newsletter content.

Stratton Craig is also working on the annual report for an industrial giant with headquarters in Germany. The challenge involved transforming a lot of highly technical information into something that every reader could understand, while maintaining a consistent tone of voice and a strong brand language.

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