Content strategy that drives brilliant business outcomes.
Great content is a powerful driver of sales, marketing and stakeholder engagement. But in a world of information overload, it’s getting harder to cut through and hit the mark. With a proliferation of new tools available to create, publish and share content, the job of leading an effective content programme is both more difficult and more imperative than ever.
Although technology is evolving at pace, skilful use of language is the lynchpin of content effectiveness, powering new solutions like SEO and AI and remaining the bedrock of building human connections.
As experts in language and communications, we can help you navigate the fast-changing world of content and develop powerful strategies to capture attention, win business and drive growth.
Get in touchCarefully curated language expertise
We choose our team carefully, looking for people who are inspired by the potential of language. Among our specialist copywriters, experienced translators, seasoned journalists, SEO gurus or whip-smart strategists, we share a passion for language in all its forms. We can mix and match our expertise to develop a targeted strategy for a specific need, or create a powerhouse team to develop a comprehensive content strategy.
Putting smart content in smart places. Original, insightful and actionable.
Creating great content is only half the battle.
If you don’t know what job each piece of your content is doing, the chances are it’s not doing it very well. Content plays a powerful role in the customer journey, nudging your audience along. And by measuring content effectiveness, you have a constant stream of audience insight to inform your next move.
More reach. More engagement. More leads. An effective content strategy gives you a competitive edge.
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The right words in front of the right people
A carefully planned content strategy will make sure your content is targeted, both in terms of the audience it reaches and the results it delivers for your business.
Properly managed content has the potential to show your expertise, hold your customers’ attention, earn their trust and generate new business.
But a successful content strategy requires clear objectives and a strong understanding of your customers. Armed with this information, we can help you determine what you should be saying to who, and how best to get it in front of them.
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“We turned to Stratton Craig because we needed a partner that could bring our strategy to life and turn around great content at scale. That’s exactly what we achieved. Stratton Craig has not only provided a lever for us to pull when we need copywriting relief - they’re gifted storytellers, too.”
Our content strategy services
Time spent on content strategy drives brilliant business outcomes. But there is no one-size-fits-all approach. This is why we offer a range of strategic products – so we can create a strategy that helps you get the most value out of your content, wherever you are in developing your content programme.
Content blueprint
What you say is important, but how you say it is just as important. Our content blueprint services focus on both. We’ll get under the skin of your business and take the time to build a deep understanding of how you do things and what you want to achieve. Then we’ll work with you to develop the strategy and tools you need to communicate effectively with all your target audiences.
- Tone of voice
- Style guide
- Messaging
- Content pillars
- Topics
- Inclusive language
SEO audit
Content is the fundamental building block of SEO algorithms. Their core purpose is processing language to find and serve the content that best meets a user’s needs. In a world where business success depends on having an effective online presence, an SEO-based content strategy is more than vital… It’s table stakes.
- On-page SEO
- Keyword research & analysis
- SEO strategy
- Competitor keywords
- Content optimisation
Content plan
No matter how mature your content programme, there are likely things you could be doing bigger, better, faster, more of. And if you want to create content with a clear purpose, rather than just to entertain, then you need a plan.
We can help by auditing your existing content, analysing what’s working well and what needs to be tweaked. We’ll also uncover any weaknesses that might be holding you back – whether it’s publishing cadence, friction in your customer journey, or gaps in your content governance. When we know your content inside out, we’ll help you create a plan that delivers the results you want.
- Audit
- Customer journey
- Cadence
- Workflow
- Commissioning
- Demand generation
- CTA
- Governance
- Maintenance
Channel plan
Effective content can be found, used and shared easily by everyone in your organisation. Once we’ve planned your content, we’ll help you establish processes to boost internal visibility, keep up momentum and ensure you’ve got a steady stream of content that is relevant and engaging.
- Format and type of content
- Content calendar
- Scheduling
- Process management
- Optimisation
Powered by data, research and insight
Our subject matter experts have a wealth of content strategy experience. Together, they have developed clear processes to help you get the most out of your communications.
We’ll also keep a close eye on your analytics to see how your content is performing and determine whether we need to tweak anything to improve effectiveness.
Sharp thinking, brilliant execution
Our expert content strategists have worked with clients across a wide range of sectors. Offering advice that springs from decades in the written communications world, they’ll help you maximise the value of your carefully planned and positioned content.
Meanwhile, our seasoned account managers will find brilliant writers to bring your content strategy to life. Matching outstanding thinking with exceptional writing and flawless execution, we have all the ingredients you need for content success.
