The Copywriter April 2012

by Stratton Craig

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Crystallising the role of sustainability in reporting

Earlier this year over 300 global leaders attended the inaugural Global Sustainability Summit, organised by Ernst & Young and the Ibero-American General Secretary in collaboration with the Institute for Diversification and Energy Saving (IDAE). Governments, businesses and academics agreed that, for long-term growth to be possible, the development of future economic models must be based on robust sustainable policies and practices.
One of the key topics discussed was how transparency in sustainable reporting would help the economy. The Global Climate Change and Sustainability Services Leader at Ernst & Young, Juan Costa Climent, commented that the discussions had helped ‘crystallise the concept of sustainability as a global issue’ and that ‘the public sector needs to work with private enterprise to establish a global framework that allows for growth’.
Our previous newsletter in January discussed the dawn of Integrated Reporting. As interest in the role of sustainability in corporate reporting heightens, have you considered the structure of your next report? Now is the time to start talking about it, so call us on 020 7593 4014 to discuss how we can help you.
25 Years of award-winning written communications

Success stories – RBB Economics

Stratton Craig provided a key messaging workshop and copywriting services for RBB Economics, a leading consultancy providing specialist advice on all economic aspects of competition law assignments.
Over the years, RBB has been involved in many of the most complex and high-profile competition cases around the world. To ensure their communications reflected their expertise RBB came to Stratton Craig’s offices to take part in one of our bespoke Blueprint key messaging workshops. During this session, we delved and probed and questioned and got to know the RBB team. We found out what made them tick, what they wanted to communicate, and what set their business apart. After the workshop we went away and used the information we had captured to shape a new RBB ‘elevator pitch’, key messaging script and core values document. From this approved ‘boilerplate’ copy, we were then able to create a brand new corporate brochure and website content that reflected the true purpose and personality of RBB Economics.
“Stratton Craig really helped us to focus our thoughts on where we’re going and how we want to be perceived. They led us through a really engaging and valuable self-assessment process, and then converted this experience into some really excellent key messaging and value propositions. The brochure and web content they crafted was spot-on and expertly captured who we are and what do. A great service all round.”
Simon Bishop, Partner and Co-Founder, RBB Economics

Integrated Reporting Did You Know…?

The ACCA recently surveyed 500 corporate reporting stakeholders across the UK, US and Canada and found some interesting results…

  • 47% of respondents said reports are too long
  • 50% agreed that the annual report is the primary source of information about a company
  • 35% agreed reports are too complex
  • 48% felt too much promotional material is creeping into content

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