Putting the right words into practice.
Precision and clarity are vital in the legal world. Laser-like accuracy is a prerequisite for success across the industry, so it’s natural that the same strategic thinking required of solicitors, barristers and clerks should apply to legal content, too.
As firms seek to position themselves as strategic partners to meet changing client expectations, their comms needs to demonstrate their agility as well as their ability to get results. With expert legal copywriting, you can enhance your reputation, strengthen stakeholder relationships and expand your client base.
Get in touchWe developed tone of voice guidelines to capture the characteristic realness of the FRP Advisory team. In just the first three months after its new website launch, more than 1,500 visitors clicked to email a partner at the firm.
Expert comms with a human touch
As automated and artificial content sweeps across the digital space, now is the time for law firms and barrister chambers to demonstrate the value of their people.
Quality content grounded in razor-sharp thinking can help you stand out in your field. And with our strategists on side, you can put that content in front of the right people regionally, nationally or globally to ensure your target audience understands your value.
Protecting your team’s time
We know the importance of efficiency in the legal sector. The clock never stops, and firms need to make the best use of their time.
The support of a specialist content agency takes work off desks and gives your team their time back. We can put in the legwork around your content, from planning to writing, helping you to improve efficiency and productivity across your marketing efforts and beyond.
A firm helping hand
We’ve worked in the legal sector for decades. So not only are we experts in legalese, but we know the importance of an external agency that can run with a brief without constant handholding.
As specialists in writing for the legal sector, we’re tapped into legal marketing trends and can add strategic thinking to your communications planning. Our legal writers know how to translate complex legal topics into copy that wins trust and boosts client acquisition.
Legal copywriting services
We’ve helped leading law firms, large and small, to deal with issues ranging from international litigation to personal injury claims. We have delivered:
- Whitepapers
- Case studies
- Idea generation
- Website content
- Newsletters
- Annual reports
- Brochures and other legal marketing services and materials
- Articles based on interviews with top lawyers