Communication that anchors stakeholder relationships

The true sign of great corporate communications is alignment. You understand and respect your stakeholders. They understand and respect you.

We’ll work with you to build these authentic relationships through clear communication that combines your data and insights with our strategic storytelling expertise in: 

  • Corporate reporting 
  • Sustainability communications 
  • Internal communications 

No matter how complex and regulated your field, our writers will deliver clear content that your stakeholders will remember and trust. 

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Annual reports

We have delivered more than 220 annual reports, including integrated reports, for leading international brands and other organisations. Plugging into your purpose, strategy and goals, we’ll help you produce compliant, best practice reports that merge decision-useful disclosures with resonant storytelling to build bonds between you and your stakeholders.

  • Annual report strategy
  • Key message development
  • Drafting white papers on the reporting agenda
  • Stakeholder interviews and engagement
  • Proofreading
  • Translation
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Sustainability, ESG and impact reports

We have written more than 200 sustainability and ESG reports for corporate clients, creating compelling disclosures aligned to global frameworks such as ESRS, TCFD, GRI and SASB. These include sustainability statements in annual reports in scope for the Corporate Sustainability Reporting Directive (CSRD). We’ll make the value you bring to people and planet meaningful to your diverse audiences.

  • CEO and senior executive interviews
  • Report writing or copy editing
  • Alignment to best practice frameworks, including ESRS, CSRD, ISSB and TCFD
  • Post-launch content
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Digital reporting and microsites

While downloadable PDFs still have their place, we’re increasingly being asked to help brands produce fully digital reports that allow stakeholders to explore disclosures their way. Collaborating with design and digital experts in our network, we’ll help you make the most of this dynamic format to show up in AI-generated answers and connect more deeply with your stakeholders.

  • Greater engagement
  • Improved accessibility
  • Stakeholder-centric communications
  • Enhanced discoverability
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Specialist stakeholder reports

From fraud teams to asset managers, fashion suppliers to defence experts, we have written hundreds of reports targeted at specialist stakeholder groups. We do this by combining deep sector knowledge with expertise in uncovering the insights, risks and opportunities that matter most to the people who need them.

Over the years, our business report writing services have earned a reputation for rigorous research and expert execution. We can help you to perfect these important documents to win new investment and improve stakeholder relations.

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Sustainability communications with year-round impact

You may publish a sustainability report once a year, but by making your impact visible every day you can inspire lasting stakeholder loyalty and confidence. 

We can help you create an impactful suite of year-round content that showcases the different dimensions of your sustainability efforts so that they resonate with specific stakeholder groups.

Whether it’s starting from scratch or mining your annual disclosures for ideas, we can help you produce always-on storytelling that builds stakeholder trust, competitive advantage and long-term resilience.

Authentic internal communications that cut through

Internal communication strategy

Refining or redefining your employee value proposition? Developing a content plan to engage and inform your people? Whatever communication challenge you’re facing, we’re the problem solvers.

Job descriptions, careers pages and LinkedIn content

Stand out in a competitive recruitment marketplace and draw in the exceptional talent you need to take your business forward with engaging career content.

Employee engagement content

Cultivate a culture that reaps benefits for both your business and your people with content that motivates your team and makes them proud to be part of it.

Change management

Rolling out new technology? Restructuring your organisation? Heading in a new strategic direction? We’ll write with crystal clear clarity and empathy to protect morale and smooth the transition for your people.

Leadership communications

An authentic message from the CEO can change everything. We’ll inject life into your leadership announcements and town hall speeches, giving everyone a reason to get behind your vision.

40 years of trusted stakeholder communications

Our clients span the globe and range from public bodies, universities and non-profit organisations to FTSE 100 and Fortune 500 multinationals.

Since 1987, we have been trusted corporate communications partners of organisations in every sector, including finance, technology, manufacturing, healthcare and retail.

Why choose Stratton Craig for corporate communications?

We bring confidence in complexity

Many of our clients operate in technical fields such as finance, technology, law and energy. We help them by making complex ideas accessible to both specialist and general audiences while preserving nuance – never dumbing down.

We understand your need to comply and connect

Having written hundreds of annual and sustainability reports for some of the world’s biggest companies, our writers are well versed in the reporting frameworks, regulations and standards that raise the stakes for your business. Our skill is producing communications that satisfy legal and compliance teams while also triggering the emotional response in your stakeholders that sparks connection and inspires long-lasting confidence.

We know your industry. We see what’s coming.

From supply chain pressures to shifting market dynamics and AI innovations, we stay close to the forces affecting your business so we can position you for what’s next.

We’ll challenge you to get measurable results

We’ve been honing our corporate communication skills for 40 years and we’ll respectfully share recommendations tailored to your organisation. With our proprietary storytelling methodology, for example, we can objectively evaluate the strength of storytelling in a piece (or suite) of your existing content and identify tangible ways to improve it. 

We’re part of a wider network of stakeholder engagement experts

Stratton Craig is part of the Positive Change Group, three specialist agencies working as one to build trusted stakeholder relations across reporting and communications, employee experience and culture, and social impact, sustainability and ESG. You can leverage our collective to access related support, for example on culture change, AI search, digital design and CSRD advisory.

Compelling sales collateral to arm new business teams

Our sales enablement content services will help you build strategic customer-facing assets and internal guidance to equip your new business, client services and marketing teams with the tools they need to engage buyers and close deals faster. 

Making sure every conversation clearly communicates your value, addresses buyer concerns and moves prospects towards a decision requires rock-solid processes. And that requires clear, informative content. 

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Get marketing and sales telling the same story

Many organisations have a lack of alignment between their sales and marketing efforts. This often leaves sales teams to bridge the gap with their own messaging. That’s a big ask. And the result can be inconsistent conversations and missed opportunities. 

The common challenges we help businesses with include:

  • Marketing messages that don’t reflect real customer conversations
  • Inconsistent value propositions across teams and channels
  • Inconsistent presentations, emails and proposals that aren’t on brand or on message 
  • Complex products and services that are difficult to explain clearly 
  • Content that exists but isn’t practical or accessible when sales teams need it 
  • Generic buyer personas that fail to capture real decision-makers 

 

Our sales enablement services

Buyer personas and audience insight

Understanding your audience is the foundation of effective sales communication.

B2B buyer personas: Giving sales and marketing teams a shared understanding of the daily motivations and goals of the people they need to engage.

Stakeholder mapping: Identifying the motivations, challenges, priorities and information needs of every stakeholder involved in the buying process.

Sales messaging and positioning

Buyers feel confident buying from you when your value proposition is clear and consistent.

Value proposition development: Defining clear, compelling reasons why customers should choose your organisation over the competition.

Messaging frameworks: Consistent messaging guidance that aligns every sales and marketing conversation around the same core narrative.

Brand narrative development: Unearthing the compelling brand story that connects your expertise with your customers’ challenges and goals.

Sales playbooks and enablement tools

Sales teams perform best when they have practical guidance that is useful and easy to apply to what they do. 

Sales playbooks: Equipping sales teams with practical guidance, messaging and resources to have more effective customer conversations. 

Objection handling frameworks: Providing structured responses and talk tracks that help sales teams address common concerns with confidence and credibility. 

Sales presentations and decks: Creating persuasive presentations that communicate value clearly and support every stage of the sales process.

Outreach and campaign content

Every interaction potential buyers have with your brand should reinforce the same core narrative. 

Email sequences: Targeted email campaigns that nurture prospects and move them closer to a buying decision. 

LinkedIn messaging: Writing personalised LinkedIn outreach that starts meaningful conversations with key decision-makers. 

Thought leadership: Insight-led content that builds credibility, demonstrates expertise and supports sales engagement. 

Account-based marketing content: Tailored content that helps engage high-value target accounts with relevant, personalised messaging.

Sales content that supports conversion

High-value buying decisions depend on evidence as much as messaging. 

Customer case studies: Showcasing real customer success stories that demonstrate measurable outcomes and build buyer confidence. 

Proposal content: Clear, persuasive proposals that communicate your value and strengthen your chances of winning new business. 

Pitch materials: Impactful pitch content that helps teams present a compelling case and secure new opportunities. 

Our sales enablement process

Sales enablement should start long before the first conversation with a prospect. We can offer audience insight, strategic messaging and expert writing to build a complete communication framework that supports every stage of the buying journey.

We’ll work with you to produce:

  • Audience-first research to understand buyers, influencers and decision-makers
  • Clear positioning that translates complex offers into compelling value
  • Storytelling that makes technical or specialist propositions easier to understand
  • Practical content designed to support real sales conversations

Why invest in sales enablement content?

Clear, consistent communication ripples well beyond the marketing and sales functions.

When you get it right, your whole business feels the positive impact of:

  • Shortened sales cycles by answering buyer questions earlier
  • Improved conversion through clearer value propositions
  • Increased consistency across every customer interaction
  • Greater confidence in customer conversations.
  • Strengthened collaboration between marketing and sales
  • Greater trust through credible, evidence-based messaging

When every team is telling the same story, your prospects have a clearer view of what they are getting. That starts building confidence and trust that puts you at the top of the list next time they need support. 

Frequently asked questions

Why are buyer personas important for B2B sales?

Buyer personas help sales and marketing teams understand customer priorities, challenges and decision-making processes. This enables more relevant conversations and more targeted content throughout the buying journey. 

What should a sales playbook include?

A sales playbook typically includes buyer personas, messaging frameworks, value propositions, objection handling guidance, conversation structures, sales methodology and supporting content that sales teams can use consistently. 

How does sales enablement improve marketing and sales alignment?

A shared framework ensures both teams communicate the same value proposition throughout the customer journey. A clear view of the tools and collateral available to both teams ensures this value proposition is communicated consistently. This creates a more consistent buyer experience and helps prospects move through the sales process more efficiently. 

Human-centric and AI-optimised online reports

Not many people today will download a corporate report and read it from cover to cover. It’s more likely that they will skim-read, search for key words and dip into the parts they care about. Increasingly, users are asking an AI tool to summarise content and answer key questions, removing the need for readers to delve into your carefully crafted disclosures altogether.

While PDFs were once the go-to report format for compliant disclosure, today’s fully digital reports are now winning on discoverability and stakeholder experience.

Leading organisations are increasingly asking us to write digital-first reports, usually as dedicated microsites. By merging traditional disclosures with writing for video, animation and interactive elements, we help our clients expand their reach and resonance.

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What are the benefits of a fully digital corporate report?

Microsites bring a report to life through interactive elements, animation and rich storytelling formats, encouraging stakeholders to actively explore, rather than passively consume. Clear navigation and modular content help users move intuitively through the report to seek out the information that matters most to them.

Greater engagement

Done well, a microsite improves the overall user experience, sparking interest with a broader audience and holding their attention. The result is a report that creates a more memorable impression of your brand and looks fresh all-year round, not just in the days following publication.

Improved accessibility

Digital reports can be designed to meet accessibility standards more effectively, with responsive layouts, screen-reader compatibility and assistive technologies to help ensure content is usable for a wider range of audiences. This means stakeholders can quickly find and interpret key information, demonstrating a more inclusive approach that ultimately strengthens your brand perception.

Stakeholder-centric user experience

A microsite makes it easier for stakeholders to jump to the details they need. When disclosures are easy to access, clearly signposted and intuitively organised, stakeholders are more likely to engage with them meaningfully. Structuring your report around the end user signals transparency, confidence and respect for your audience’s time, building trust and improving overall brand perception.

Enhanced discoverability

Presenting your annual report in a digital format boosts discoverability in AI search. Microsite content is structured as individual web pages with clear headings, metadata and navigation, making it easier for AI systems to locate and surface your key data. This is increasingly important as stakeholders move towards AI as a trusted source of information. In addition, a microsite can be amended if an update is required.

Actionable insights

Unlike PDFs, microsites generate detailed analytics. You can see which sections are most viewed, how long visitors spend on different pages and where they drop off. This helps you understand your stakeholders better and continuously improve the user experience, strengthening your digital presence.

Want to find out more about how we work?

Helping a large fashion retailer create its first sustainability report microsite

A long-standing client of ours, the international fashion retailer was looking to reimagine how its sustainability report was experienced. They envisaged a dynamic, AI-ready microsite that would earn the trust of all stakeholders and provide rich intelligence on how to continuously improve the user experience.

Working closely with our digital-specialist colleagues in the Positive Change Group, we helped the brand produce a self-directed microsite experience that replaced long-form content with layered, modular storytelling, allowing users to explore the sections most interesting to them at a high level or in detail.

The microsite featured video, animated pull stats, an interactive sourcing map and authentic colleague voices to strengthen emotional connection. It balanced a rich, engaging, accessible user journey with the transparent detail that specialist stakeholders expect.

The fully digital report was a big hit with stakeholders, generating over 56,000 page views in the four months after publication. User engagement levels significantly outperformed typical corporate and reporting benchmarks. Organic search traffic grew by 190% and referral traffic by 48%, driven in part from AI sources.

Frequently asked questions

What’s the difference between a website and a microsite?

A website is your full digital home where all your pages, sections and content live under one roof, serving many audiences and purposes. A microsite is a small, standalone site (or cluster of pages) built for a single purpose, campaign or audience. It often has its own URL or subdomain and is deliberately separate from the main site. 

Can we put the report on our website instead of building a dedicated microsite?

We often write reports that are published in a section of a corporate website. However, many clients choose to create a dedicated microsite  because it gives your report a prominent space with its own look and feel, free from the parent brand’s template. This allows the narrative and user journey to be tailored to specific groups or moments.

What makes a good microsite report?

The best corporate reporting microsites combine engaging storytelling with easy access to detailed disclosures, allowing different audiences to explore information at the level that suits them. Through intuitive navigation, interactive content and strong data visualisation, they make complex information easier to understand while maintaining transparency and rigour. Increasingly, the best microsites are also structured for AI discoverability, helping stakeholders find and access information more easily. 

What experience does Stratton Craig have writing digital reports?

We have written sustainability microsite reports for leading international brands. With AI discoverability a strategic imperative for brands, we expect demand for digital-first reporting to grow significantly in the coming years. 

Can Stratton Craig produce a fully digital report?

While Stratton Craig specialises in writing content, we regularly partner with experts in our network who design and develop digital reports, including our Positive Change Group colleagues at Black Sun. By working closely together, we can streamline the whole process, making sure copy, design, digital functionality, accessibility, SEO and AI discoverability are fully aligned.  

Do we need special reporting software to do a microsite?

You don’t need specialist reporting software to work on a digital report with us. We can draft the report using Microsoft Word or Google Docs, enabling you to make edits and give feedback until you are happy for the digital and design experts to take over.

If you would prefer to use specialist reporting software such as Workiva, we can write the content directly into the platform. Our design partners can then integrate the content directly into the content management system (CMS) that powers your website, enabling automated publishing and a more efficient process overall.

Our digital services colleagues in the Positive Change Group can provide guidance and training on how to use reporting software.

Can you advise us on SEO and AI discoverability for online reports?

Yes. We can provide guidance on wording and structuring content for AI‑driven search as well as traditional and voice search SEO.

Our digital services colleagues in the Positive Change Group can advise you on how to maximise your corporate reporting content through digital channels, including SEO and AI discoverability.

Disclosure doesn’t have to be dull. Compliance doesn’t have to be complex.

Adaptability is key in business, but some things stay the same. Corporate reports remain the most credible medium for telling a company’s story.

And as businesses compete to demonstrate their value, the pressure is on to produce a document that is clear, informative and inspiring.

Over the years, our business report writing services have earned a reputation for rigorous research and expert execution. We can help you to perfect these important documents to win new investment and improve stakeholder relations.

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Corporate report projects completed

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Corporate Reporting
Annual reports written for corporate brands

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Annual Reporting
ESG and sustainability reports written

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ESG Reporting

Numbers speak for themselves. Words speak for you. In a climate of mistrust, our report writing services can help you inspire confidence.