If you don’t know what job each piece of your content is doing, the chances are it’s not doing it very well. Content plays a powerful role in the customer journey, nudging your audience along. And by measuring content effectiveness, you have a constant stream of audience insight to inform your next move.
Because reaching the right people is never an accident.
We’ve undertaken more than a few strategy projects in our time, and we’ve developed a clear process to help you get the most out of your communications.
We begin with an audit of your existing content and strategy, analysing what’s working well and what needs to be tweaked. We’ll get under the skin of your business and take the time to develop a deep understanding of how you do things and what you want to achieve.
We’ll also uncover any weaknesses that might be holding you back – whether it’s your tone of voice, the consistency of your messaging, where you’re publishing your content or the frequency of it.
When we know your content inside out, we’ll help you create a plan that delivers the results you want. And once we’ve planned your content programme, we’ll help keep up the momentum with ongoing idea generation to ensure you’ve got a steady stream of content that is relevant and engaging.
We’ll also keep a close eye on your analytics to see how your content is performing and determine whether we need to tweak anything to improve effectiveness.