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Clydesdale Bank

“I’m a national bank and need to find a personal voice…”

Clydesdale Bank case study

Establishing a unique voice in a crowded marketplace


As a national bank with a local presence, Clydesdale were looking for a personal language that spoke directly to their customers. Working with a top UK branding agency, we helped Clydesdale to find their voice. And then we implemented it across hundreds of communications. In fact, we’re still doing this. By writing clear, thoughtful and transparent communications, we helped Clydesdale achieve their goal – to deliver competitive products with a personal touch.