Using the right words to convey a lasting legacy

Through the power of words and storytelling, we’ve helped De Beers Group bring its sustainability strategy to life

The challenge

A carefully planned content strategy will make sure your content is targeted, both in terms of the audience it reaches and the results it delivers for your business. Properly managed content has the potential to show your expertise, hold your customers’ attention, earn their trust and generate new business.

But a successful content strategy requires clear objectives and a strong understanding of your customers. Armed with this information, we can help you determine what you should be saying to who, and how best to get it in front of them.

The solution

Our expert writers have focused on bringing energy and emotion to De Beers Group’s sustainability narrative. Central to all this is Building Forever: Our Journey – a collection of first-person stories from those directly involved in or benefitting from De Beers’ work. We help teams across the Group to identify the right storytellers for each edition, and we then hold in-depth interviews to hear their stories first-hand. From micro-businesses in Namibia to laboratories in Canada, the subject matter is varied and sometimes complex, so our journalistic skills are really put to the test. From the insights we gain during the interviews, we craft engaging, human stories that truly demonstrate the positive difference De Beers is making through its projects across the globe.

We have also recently written a broader publication that shares stories from across the Group’s supply chain, exploring how De Beers’ partners are also leaving a positive legacy and working towards the United Nations’ Sustainable Developments Goals.

Each year, we also write the De Beers Group Diamond Insight Report, which looks closely at key trends affecting the diamond industry. The report presents research into global industry issues, and our role is to craft an insightful, actionable and engaging narrative that helps readers navigate the complex data presented.

The results

Our work brings the Group’s sustainability legacy to life through engaging and informative stories. We continue to support De Beers as they build on their industry-leading approach to reporting.

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