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De Beers

“How can we bring to light our sustainability initiatives in an engaging way?”

Working with De Beers on their sustainability communications


As a diamond mining company with a commitment to sustainability, De Beers wanted to build an online hub to tell their story. So we interviewed team members across the globe, wrote static content and regular articles, and created a portal to showcase their support of the environments and communities around them, going back to 1888.

By writing engaging, informed and enlightening articles, we brought to life De Beers’ sustainable legacy – and continue to do so today. Since that initial project, we have written De Beers’ annual Report to Society every year and continue to work closely with them on annual reporting best practice and even writer training.

Over the years, we have built a team of senior writers with experience of De Beers’ copywriting needs, their tone and style and their communications objectives. This understanding and insight has created a strong client relationship, helping us to exceed their expectations every time, with De Beers’ content delivered early, below budget and with minimal amends.