Writing on-brand, SEO-driven content for On the Beach

“Needing to turn around a lot of content in a short space of time, we turned to Stratton Craig for some support. We needed a partner that we could trust to deliver to a consistently high standard, without us having to micro-manage them. From the off, Georgia and her team impressed us with their professionalism, and how quickly they were able to adapt to our writing style. We were very pleased with quality of the work Stratton Craig delivered, and the positive engagement metrics and rankings improvements were further proof of the success in this relationship.”

– Tom Rowlands, Content Manager, On the Beach

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The challenge

On the Beach is an online travel agent offering great-value holidays to some of the most sought-after beach locations around the world for over 1.8 million customers every year. Its destination landing pages offer a complete travel guide for potential holidaymakers. But with a tight deadline approaching and a large number of new pages to be completed ready for its peak trading period, it needed a reliable content partner to draft SEO-driven destination web copy that reflected the brand’s relaxed and conversational tone of voice.

And having also recently launched a new post-booking app providing resort-specific recommendations and points of interest for customers whilst they were on their holiday, On the Beach needed support with researching and writing insightful content for the locations being piloted on the app.

The solution

We put together a team of travel writers and a dedicated account manager with specialist travel writing expertise. We quickly got to grips with On the Beach’s fun tone and started our work drafting destination web pages of around 1,500 words. Through regular check-in calls, we kept the client up to date with our progress so its team could focus on managing and uploading the completed content. We completed 60 pages of SEO-driven content in time for its marketing team’s busiest period of the year, helping it offer timely and tailored content to customers looking for their next beach holiday.

For the pilot content for On the Beach’s app, our team produced detailed guides for 36 different resorts in the Canary Islands and Ibiza – each coming to around 1,800 words.

The results

On the Beach headed into their peak trading period with updated, on-brand and SEO-driven destination and resort-specific web and app copy. With our help, the leading online travel agent was ready to support its millions of customers to find, book and enjoy their perfect beach holiday.