Creating a content toolkit for a global team

Scientist laughing in the lab

The challenge

As one of the largest Pharmaceutical companies in the world, GSK’s brand is internationally recognised. Operating in such an important and highly regulated sector means GSK needs to communicate clearly and confidently at all times.

They requested our help in creating internal content assets that would engage their teams in a new global initiative.

The solution

This project required a writing team that could balance complex, technical copywriting with a precise eye for detail and the ability to simplify dense information into key messages for the internal GSK team.

Using our experience in creating effective internal communications, we first provided a comprehensive copyedit of 33 internal presentations, totalling over 750 slides in total. We then used the results as the basis for creating a 16-page product brochure and microsite for the internal launch.

The results

Our work led us to support on other large-scale projects for GSK.

In close collaboration with their design agency, we translated an internal brand partnership campaign into 14 languages for worldwide distribution.

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