Travel Republic wanted to upgrade almost 400 digital content pages, but time and resources were limited within its internal team.
We came on board to plug the gaps.
We started by investigating and discussing keyword strategy with the Travel Republic team to agree the brief.
With the plan in place, our first step was to adapt existing content wherever it fits in well with the new strategy. Our team of travel copywriters then created new content for sparse areas on the site or new destinations.
In total, we refreshed over 390 digital articles and destination guides. It was essential that we chose the right words to create content for keywords that ranked poorly or didn’t rank at all on major search engines.
Refreshed website content that was optimised for search, Google rankings, and customer engagement.
Our relationship with Travel Republic is ongoing and we have started to work with its sister company, Travelbag.