The Achilles marketing team receives insights from around the world, day and night. Keeping up with this flood of data and intel can be tough.
Starting in 2017, we’ve helped Achilles filter this information and find the right words to drive interest across its global business communities. These include construction, oil & gas and utilities.
Working as an extension of its marketing team, our professional services copywriters quickly got to grips with the broad range of subject matter and content needs.
To facilitate the process, we wrote our own content briefs for client approval and arranged interviews with subject matter experts before writing insight driven whitepapers, blogs and case studies.
We work alongside Achilles’ creative and SEO agencies to streamline activity and deliver an end-to-end copywriting service.
We have implemented a process that ensures a regular stream of relevant, insight-led B2B content for the marketing and sales teams to use.
Achilles now has a content creation cycle that works, generating marketing outputs from its business intelligence inputs. These initial outputs led to website traffic increasing by 64% year-on-year (Jan 19-20).