When it comes to corporate communications, playing it safe often means you end up sounding indistinguishable from any other business in your sector. Jargon-heavy, generic communications dilute your brand, making it harder for your audience to recognise, remember and trust you. A clear, consistent verbal identity changes that.

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Why invest in your verbal identity?

Verbal identity is a powerful motivation to purchase. When people are overwhelmed with choice, they’ll go with the option that feels right. An effective communication style creates the experience that compels your audiences to say ‘yes’.

Far from a decorative layer on top of communications, brand voice solves commercial challenges. Done well, it helps you cut customer complaints, smooth the buying journey and position your brand to enter new markets.

Expert brand voice specialists

Establishing a strong brand voice doesn’t have to mean a radical shift in language. Subtle changes, informed by an understanding of your audience and your value, can build a brand voice that differentiates you from competitors, reinforces your positioning and creates the trust that underpins long-term relationships.

With 40 years’ experience in communications, we’ll help you articulate what sets you apart and how to carry that through your content consistently.

Our content strategists will help you drill down and surface the reasons you’re different from and better than your competitors. No corporate waffle, no marketing fluff. Just clear, practical guidance that works in practice, not just on paper:

Tone of voice and style guides
Messaging
Brand narratives
Boilerplates
Writer training

Copywriter training Tone of voice development Style guides Brand narratives Brand messaging Tone of voice training

Tone of voice

We’ll help you weave your values and ways of working into every communication touchpoint, refining your client experience through language to improve engagement, retention, and satisfaction

Tone of voice development
Tone of voice review and enhance
Style guides

Find out more about our tone of voice services

Messaging

Say more with less. Honed messaging condenses the most relevant and impactful points into clear, consistent wording. We’ll show you which words to keep and which to lose. This ensures your messages land with impact and nothing is left open to interpretation.

Proposition statements
Messaging frameworks supported by evidence
Articulation through key assets

Find out more about our messaging services

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Brand narratives

Make it easy for your target audiences to know what you do, why you do it and how your approach works. We’ll articulate your key messages into a single, powerful story that resonates with all your audiences.

Boilerplate wording
Elevator pitches
Website home, about us and company values pages
Sustainability statements
Employee value proposition statements

Find out about our brand narrative services

Brand voice training

If your team doesn’t understand the fundamentals of your brand voice, your communications are at risk of being inconsistent. Your brand voice should extend beyond your marketing and PR to service updates, ticketing notifications, day-to-day client emails, and any external communications from your team.

Our interactive workshops bring everyone up to speed, so all your communications align with your positioning.

Tone of voice training
Specific communications training, e.g. press release writing, RFP response writing

Find out more about our brand voice training

Linking your voice to your wider brand story

Your verbal identity should reinforce how your brand shows up across every interaction, audience and channel.

As one of three agencies in the Positive Change Group, we can bring your brand voice to life across the wider ecosystem of communications that shapes stakeholder perception, including digital engagement, culture and ESG.

We’ll ground your verbal identity in your stakeholder engagement strategy to ensure your voice is consistent wherever your audience encounters you, whether in reporting, marketing campaigns, internal communications, or on your website. Consistency builds recognition, which reinforces your credibility and drives engagement.

Brand voice works best when its authentic, clear and practical to put in place. Your voice should reflect your organisation’s true personality. And it needs to be something you and your teams can weave through all your communications, be it headlining a bold campaign or in the small print at the bottom.

Through working with FTSE 100 companies across sectors, we know the internal challenges that block an effective brand voice roll out. We’ll help you solve:

Inconsistencies across content
Impractical guidelines that don’t work for different audiences, communications and formats
Conflicting opinions making sign off difficult