Workshopping identity and tone of voice as part of a full company rebrand for 5Values.

“Stratton Craig completely encompassed everything we wanted to achieve with our new brand proposition, tone of voice and website copy. It’s made us even more excited about the launch of the new brand. I wouldn’t think twice about recommending them to anybody else looking for help on a similar project.”

– Georgia Harris, Head of Marketing at 5Values

Services: Tone of voice
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The challenge

Paratus People were part way through a re-brand which included a new name – 5Values. During this process the tech recruitment firm sought to put generic statements aside. Before an overhaul of their website and tone of voice, they first needed to establish their real mission, real vision, and real values.

The solution

Stratton Craig helped 5Values find the missing pieces to its identity. Holding a senior leadership workshop with figures central to the business, we invited the group to challenge the accuracy and relevancy of their core mission and values. The outcome was a fresh and unique position for the business, with an identity that set it apart from others in the marketplace and would provide its international workforce with a mission, vision and values that the team could live and breathe.

The results

After workshopping 5Values’ identity and tone of voice, we wrote a new mission, vision and values for the company. Through building these foundations, the team can now communicate its new brand effectively, separating itself from the generic and adopting a uniqueness that really brings its values to life.