Content that makes a great first impression
You need top talent to help your business grow. But unfortunately, so does every other company. The jobs market is more competitive than ever, and your messaging needs to cut through the noise to set you apart. That means making sure every word counts.
Get In TouchQuality content attracts quality candidates
Your business is not generic, but the language you use might be coming across that way. We all know what a bad job advert looks like – cold, clinical and vague. But creating great recruitment comms takes up time and internal resources. If you are short on those, we can help plug the gap.
No matter your sector, our team of writers, strategists and account managers can help you identify what’s not working and take the steps needed to fix it. Every word we write is aligned with your brand, tone of voice and hiring goals, whether it’s for job boards, career sites, case studies or internal comms. The result is more qualified candidates in your pipeline, faster. Whether you’re hiring for national, global, or relocation roles, we’ll create copy that moves people from interest to application.
Building a bigger pipeline and a better employer value proposition
Good recruitment copywriting does more than just help you fill vacancies. It also strengthens your employer brand, enhances the candidate experience and ultimately supports long-term business growth. Clear, compelling messaging increases application rates, streamlines hiring processes, and reduces your recruitment costs. It also helps to position you as an employer of choice committed to diversity, fairness and ethical operations.
We believe that the right words anchor all of this – especially when knitted together into a strategic whole across all your channels. If you need messaging frameworks to help communicate your EVP, a new tone of voice to address different candidate groups, or a broader content strategy to join all the dots, we can help you optimise your recruitment pipeline.
Aim higher to elevate your brand
As part of the Positive Change Group, we are proud to work closely with our sister agencies. One of these is People Made, experts in building better brand cultures, employee experiences and employer value propositions. Together we don’t just do excellent recruitment copywriting – we do excellent recruitment branding too.
All great content starts with great strategy. Applicants want to know about more than just the role. They want insight into your mission, values and culture too. Let’s show them why your business should be top of their list.
We’re the right candidate for you
The right applicants are looking for the right opportunity as well as a culture that will support them and a mission they can rally behind. Providing all the right information without overloading candidates – and in a way that is consistent with the rest of your brand identity – isn’t easy. That’s why we always make sure every word is rooted in a well thought out strategy. That ensures our team of expert copywriters create recruitment content that is always accurate, engaging and on brand.
We can add value on a range of services:
- Job adverts
- Career sites, microsites and web copy
- Tone of voice guidelines
- Messaging frameworks
- Content audits
- Translation/Transcreation
- Email campaigns
- Case studies
You need a recruitment copywriting partner that understands effective talent acquisition is about a lot more than job titles and salaries. Get in touch with our team to talk about how best we can support you today.
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