Gaining share of voice is challenging in a crowded marketplace, and TLT wanted to cut through the noise with its breadth of knowledge and legal insights.
Stratton Craig helped TLT build on its in-house capabilities to access more insight and influence. Our content strategists drew on research and sector understanding to develop opinion piece ideation.
We also created tone of voice guidelines to keep all content on brand, helping to define TLT’s position in the marketplace.
Following the planning stages, our writers created content, opinion pieces and B2B social posts. We also provided a copyediting ‘helpdesk’ service to help ensure content written by the firm’s partners is aligned to TLT’s voice.
Our content for TLT has improved audience engagement and increased the breadth of knowledge it could share, beyond its in-house expertise.