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Contact usClaire
Head of Copy & Strategy
Claire is a communications professional with over 17 years’ experience. She earned her stripes in marketing and communications roles with large financial services firms, most recently as Head of Communications for AMP Capital in Sydney. She enjoys nothing more than using words to simplify complex ideas and make them accessible for all audiences.
Claire has an instinct for great content which works hand in glove with the commercial skills she has honed in her corporate roles. As Stratton Craig’s Content Strategy Director, she works with our clients to design fully integrated communications strategies which support their goals – helping them to create high quality, engaging communications and content time and again.
An unashamed word-worm, when she’s not spending time with her family or squeezing in a yoga class, Claire can be found in her garden, where she is learning about northern hemisphere plants – first lesson: deciduous is not the same as dead. Her superpower is finding the funny side to any situation.
Claire's Articles
17 Apr 2020 | Copywriting | Coronavirus content | English language | In the news | claire
Language of leadership - the good, the bad and the ugly
As governments across the globe scramble to steer their countries through the coronavirus pandemic, leadership has rightly come under the spotlight. The crisis has also thrown into sharp relief the importance...
14 Apr 2020 | Business stories | Content strategy | Tone of voice | claire
Tone of voice in crisis communications - tips to get it right
Successfully maintaining the correct tone of voice in crisis communications is notoriously tough. You need to think carefully about what to say and how to say it, but you don’t...
20 Mar 2020 | Content strategy | Copywriting | claire
Communicating in the dark – Crisis comms you can’t plan for
Crisis comms planning is something communications professionals do diligently, while hoping that we’ll never need to put our plans into action. Like having a solid wet weather plan for a...