Tone of voice

Bold creativity. Simple authenticity.

Tone of voice is to writing what logo, colour and fonts are to branding.
Done well, your verbal identity will set you on the road to consistent success.

Position your brand personality for success.

Every brand has a tone of voice.
By design or by accident is up to you.

Brand consistency increases revenue by 33%
Lucidpress - 2019

Holding a mirror up to
your brand

Developing an authentic tone of voice doesn’t always
come naturally.

That’s why we’re here to help. It starts with a discovery phase where we get under the skin of your business, your competitors and your content. By giving you an in-depth overview of your business, we’ll help you see your brand’s vision, mission and values clearly.

We’ll also highlight opportunities for you to stand out and define your position in the market.
And for this, our creative vision comes into its own.

Engaging your creative side

We’re not here to tell you what you should be doing.
Our aim is to help you create your own tone of voice.

During a workshop, our tone of voice experts will lead your key people through a series of interactive exercises, tailored to you. They’ll get you thinking about your brand personality and challenge perspectives on the impact of language.

From our experience, this stakeholder-driven approach achieves the most authentic brand language. One that is a true reflection of the way you work, and that comes naturally to your team when it is time to implement it.

Rolling out your brand language

Finding your new voice isn’t the end goal. Our linguists will help you speak your language fluently.

We’ll find the words that encapsulate your personality and bring them to life in guidelines and messaging frameworks. Because even the most skilled writer needs direction to get your voice spot on. And using our practical guidelines, anyone in your team can turn their everyday writing into on-brand work.

Our trainers and copywriters can also go one step further to bring more of your team up to speed on your new voice.
A few workshops and feedback sessions go a long way to making sure everyone just ‘gets it’. 

Brands we’ve boosted through tone of voice

How we tackle tone of voice

Defining and implementing a distinct tone of voice
Building a global brand narrative
Establishing distinction in a crowded market
Tech copywriting for The Vitec Group
A long-standing content writing partnership
Website copywriting for FRP Advisory
Financial copywriting services for CIMA
Content writing services for Watson Fuels
Streamlining copy across global teams
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View our tone of voice case studies

It all starts with you.

Latest tone of voice insights

Tone of voice in crisis communications – tips to get it right

Can good tech copywriting make technology brands accessible for all?

How the language of debate can be harmful – from the perspective of a copywriting agency in Bristol

The wrong words: how one bank got it wrong

Connecting with credibility – The right way to lighten your tone of voice