Now’s not the time to be cryptic.
The crypto and blockchain space is getting crowded. With so many new players, companies that don’t speak clearly and effectively risk being drowned out by those that do.
Get in touchQuality content. Qualified leads.
Cryptocurrency and blockchain are two of the most disruptive tech ideas of the last decade. Bitcoin lead the charge, but other currencies like Ethereum and Ripple have grown popular in cryptocurrency investment and trading spaces. Blockchain has gone mainstream too, with the technology changing how data is stored, validated and shared in every sector from real estate to healthcare.
As value- and income-generating investments, bitcoin, non-fungible tokens and other cryptocurrencies have captured the public imagination too. But there is still confusion about the underlying technology, how it works and what it can be used for.
Showing the value of your cryptocurrency or blockchain-based business requires high quality content that meets your audience at their level of understanding. Whether you want to create deeper relationships with a B2B or B2C audience, our experienced team of copywriters, strategists and account managers can help create content that drives interest in your business and fills your pipeline with qualified leads.
As a cryptocurrency copywriting agency, we can translate technical concepts into consumer-focused, benefit-led webpages or showcase your deep expertise to fellow blockchain and crypto experts. We’ll create intuitive UX content, compelling thought leadership or copy that helps generates value for your business over the long-term.
Smart content that connects.
Crypto, bitcoin and blockchain have a great story: conceived by the anonymous person or group using the name Satoshi Nakamoto. To this day, Nakamoto’s identity remains a mystery. But the idea of decentralised finance (DeFi) and decentralised applications (dApps) underpinned by peer-to-peer networks continues is making waves across the global economy. It’s a great story – but it’s not the only one. Your business has one too and our expert crypto copywriters can help you tell it, whether you’re sharing cryptocurrency news or pioneering the future of blockchain technology.
Jargon busting.
The world of crypto, bitcoin, non-fungible tokens and blockchain is defined by jargon. From airdrops and BTFD to forks and wallets, there is a lot for audiences to get their heads around.
As an experienced technology content partner to companies all over the world, we understand the importance of technical language. But we also know how to strike a balance between using necessary technical terminology and communicating complex topics in a language your audience will understand. We’ve been helping companies find this balance for decades – avoiding jargon, but never shying away from the technical details.
We can help streamline the process of content creation. By working with stakeholders from across your company, we’ll make sure your insight and expertise is turned into engaging thought leadership quickly and efficiently.
We’re not new kids on the block
Stratton Craig is one of the oldest written communication agencies in the UK. We’ve spent more than three decades maximising the value of companies’ content and we’ve seen some big changes in our time.
The internet, Google, smartphones and social media have all radically changed the way content is consumed, created and conceived. It’s our job to not only understand the latest developments in tech like crypto, bitcoin, non-fungible tokens and blockchain, but to help our clients communicate effectively about them too.
We can add value on a range of services:
- Tone of voice guidelines
- Messaging frameworks
- In-app copy
- Automated email workflows
- Blog content
- Corporate reports
- Direct mail campaigns
- Business catalogues and case studies.
With the whole world scrambling to try and understand crypto and blockchain, great content is not just a nice to have. It should be a really valuable asset. Whether you need ongoing content support or help with a single project, our expert cryptocurrency copywriters are ready to go.
Get in touch