Bringing highly technical content to life for Oxford Instruments

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The challenge

Oxford Instruments is a leading manufacturer and research company. The work it does is highly technical and, also, fascinating. The team asked for our help in positioning Oxford Instruments as a thought leader through inspiring and engaging content.

The solution

Our blog copywriting needed to be factually correct with an authoritative tone. The subjects were very technical, so we selected a small team of writers who each have a rich tech copywriting background.

To ensure we were highlighting the right messages, we arranged phone interviews with the product leads for each blog. This process enabled us to gather expert-led insights to showcase the breadth and depth of knowledge across the company.

The results

Our tech blogs are always received positively. A track record of creating factually correct yet digestible and compelling articles has led us to become the relied-upon writing partner for Oxford Instruments for the past four years.