Balancing technical insights with innovative messaging

London bridge with a view of St Pauls

The challenge

Enablon, an innovative technology firm, needed to turn around over 30 software and application product brochures to meet its tight
internal deadline.

The solution

By putting subject matter experts on the project, we ensured our team could quickly get to grips with the technical content. We were asked to either transform draft copy into compelling content or create the content from scratch.

Our approach involved working collaboratively with Enablon’s product leads to fully understand each of the product’s features and benefits, which enabled us to hone the right message for each brochure.

The results

Following the success of the brochure project, we were asked to craft technical copywriting for Enablon’s website. To ensure a quick turnaround, our lead writer was embedded into Enablon’s team in Paris for the day to gather insights and agree messaging.

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