CBRE Investment Management needed to display its platform’s ESG credentials and explain how it was futureproofing its long income strategy with a long-term sustainability approach. The business wanted to demonstrate its thought leadership on a complex topic while meeting the requirements of ESG ratings agencies.
One of Stratton Craig’s specialist finance writers conducted a series of interviews with experts across the business. After producing a content outline to be reviewed by the relevant stakeholders, we wrote a whitepaper to explain to a highly educated audience how the growing focus on sustainability is changing the commercial real estate and investment landscape.
The whitepaper has been used to engage with prospective investors following a webinar on the same topic. Following the success of this piece of content, we committed to producing a series of insightful whitepapers over the course of 2022 to distil a range of complex topics for CBRE’s audience and position the company as the leading experts in their field.