The week in writing 16.08.13

A look at some of the best (and sometimes worst) writing we've seen this week… This week, we've been admiring everything from menus in restaurants to signs in parks. We've also picked up on some of Ryanair's latest apparent mischief-making

Good to know…

No Dogs Fouling

Ryanair hits the headlines, again.

According to the Daily Mirror, one of Ryanair's staff handbooks advises them to pretend they are short of change when selling passengers items from the trolley. Apparenly the advice, “Keep the change! A simple and effective method to help boost your passenger spend count.” is from “a third party” and Ryanair insists that their own policy is that “change is returned immediately to passengers”. Handbooks are great for communicating internal standards for customer service, and they help to create a consistent brand at every touchpoint. Ryanair's faux pas just goes to show how important it is to pay close attention to the guidance you hand out.

An unexpectedly personal touch

This menu in Chillango, Islington, bought a smile to our face. The personal touch of adding the mobile number is an approach we've not seen elsewhere, and the tone of the copy is equally friendly.


And last but not least… Is this the most overused statement these days?

'We’re doing our best in tough economic times.’

This classic (if not a little worn-out) response goes some way towards capturing the unusual entrepreneurial spirit of a cash-strapped Chinese zoo, which was caught trying to pass off a dog as a lion, a fox as a leopard and a pair of rats as snakes.

If you've spotted any writing you'd like to share with us, comment in the box below or tweet us


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