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22 May 2019 | Financial copywriting | Financial services | Social media | Tone of voice | Stratton Craig
The wrong words: how one bank got it wrong
Social media fail - how a mega bank chose the wrong words. #Mondaymotivation or #Mondaymoneyshaming? That was the question on many people’s minds when they saw Chase Bank’s attempt at relatable...
6 Jul 2017 | Financial services | Social media | Claire Wilson
Social media and finance brands – Moving past a marriage of convenience?
The financial services industry has never been known for leading the way in cutting edge marketing. And there are a number of good reasons for this: legislation, regulation, privacy concerns...