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What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.

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The line between brand language, and a lawsuit

To what extent do communication professionals need to worry about Taylor Swift’s latest lawsuit against Microsoft? One of the leading weapons in a marketer’s arsenal is brand identity - where...

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The beauty of simple language – 5 stunning examples

Ever replayed a lost argument in the shower? You’ll suddenly come up with the ultimate response, just a few hours too late. Don’t beat yourself up, though. Punchy, short statements that...

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