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Parliamentary prose – the language of leadership

"In this, the most peculiar and extraordinary of political times, the language that is used is incredibly important.” Anna Soubry, leader of the Independent Group for Change. We were surprised by the...

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The line between brand language, and a lawsuit

To what extent do communication professionals need to worry about Taylor Swift’s latest lawsuit against Microsoft? One of the leading weapons in a marketer’s arsenal is brand identity - where...

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Are acronyms a help or a hindrance? Well that depends…

We see acronyms everywhere in our daily lives and abbreviations such as PIN, DNA and NHS are used so frequently that their meanings have become universally understood (maybe even more...

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