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What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.
28 Oct 2019 | Financial copywriting | Financial services | Alice Tuffery
Working at a financial copywriting agency
An interview with our Content Strategist, Claire One of our junior writers, Alice, takes a break from financial writing to interview Claire, our content strategist, about the role of a financial...
28 Sep 2019 | Financial copywriting | Financial services | Claire Wilson
Financial report writing – Art, science, or a bit of both?
The dreaded annual report – so often the yearly blackspot in the corporate affairs team’s (already stretched) workload. When you’re the one grappling with the finance team to nail down the...
28 Aug 2019 | Financial copywriting | Financial services | Anna Fozzard
Hitting the financial copywriting sweet spot
Jargon, long-winded sentences and an abundance of acronyms are what you would once expect from financial copywriting. But not anymore. In fact, it has started to flip the other way...
28 Jul 2019 | Financial copywriting | Financial services | Becky Martin
As a fintech copywriting agency we give our view on Revolut
The rise of fintech has reshaped the financial services and communications industries, creating the role of fintech copywriting agency. As much of the millennial population have grown up with mobile phones,...
28 Jun 2019 | Financial copywriting | Financial services | Colm Hebblethwaite
Some great examples of financial content writing that works
The world of financial content writing can often seem intentionally designed to confuse, conceal or over complicate. Often a relatively simple message can be loaded with stats, tables and technical terms...
29 Jan 2019 | Financial copywriting | Stratton Craig
Financial services copywriting: HSBC
HSBCs Together We Thrive: A conscious appraisal of unconscious bias In a recent episode of the ever-popular BBC drama Luther, the embattled inspector shares a powerful thought: “An assumption is something...
6 Jul 2017 | Financial services | Social media | Claire Wilson
Social media and finance brands – Moving past a marriage of convenience?
The financial services industry has never been known for leading the way in cutting edge marketing. And there are a number of good reasons for this: legislation, regulation, privacy concerns...
19 May 2017 | Financial services | Tone of voice | Claire Wilson
Connecting with credibility – The right way to lighten your tone of voice
Since the global financial crisis in 2008, we’ve observed a marked change in how financial brands communicate with their retail audience. Almost all leading banks and insurance companies have answered...
4 Apr 2017 | Compliance | Copywriting | Financial copywriting | Financial services | Claire Wilson
Boring financial language or critical information?
The boring fine print I recently shared a story with a colleague about a work dilemma which has stayed with me for over ten years. As a lowly Marketing Executive for...