/
What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.
6 Jul 2017 | Financial services | Social media | Claire Wilson
Social media and finance brands – Moving past a marriage of convenience?
The financial services industry has never been known for leading the way in cutting edge marketing. And there are a number of good reasons for this: legislation, regulation, privacy concerns...
19 May 2017 | Financial services | Tone of choice | Tone of voice | Claire Wilson
Connecting with credibility – The right way to lighten your tone of voice
Since the global financial crisis in 2008, we’ve observed a marked change in how financial brands communicate with their retail audience. Almost all leading banks and insurance companies have answered...
4 Apr 2017 | Compliance | Copywriting | Financial copywriting | Financial services | Claire Wilson
Boring financial language or critical information?
The boring fine print I recently shared a story with a colleague about a work dilemma which has stayed with me for over ten years. As a lowly Marketing Executive for...
