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What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.
7 Mar 2018 | Content marketing | Claire Wilson
5 Cures for Common Content Ailments
“Built smart content and put it in smart places”. Content Marketing sounds so easy when you break it down to a simple definition, but a lot of the companies we...
6 Jul 2017 | Financial services | Social media | Claire Wilson
Social media and finance brands – Moving past a marriage of convenience?
The financial services industry has never been known for leading the way in cutting edge marketing. And there are a number of good reasons for this: legislation, regulation, privacy concerns...
30 May 2017 | Content marketing | Digital content | Video | Anna Fozzard
Making video (and other new formats) work for your brand
Enough of all the stats about the rise of video in marketing. If you don’t know it’s the next big thing, you must have been living under a rock. What we...
17 Mar 2017 | Content strategy | Digital content | Storytelling | Claire Wilson
Marrying design and words for impact
We’ve all heard the adage “a picture paints a thousand words”. But does it? As many entries at the recent DBA Design Effectiveness Awards demonstrated, it is often the judicious balance...
14 Dec 2016 | Christmas | Copywriting | Digital content | Retail copywriting | Stratton Craig
Exploiting extra website traffic at Christmas
The Christmas season is fundamental for retailers of practically every kind, because it represents such a huge source of income - it keeps some businesses afloat for the other 11-or-so...
16 May 2016 | Business stories | Content marketing | Content strategy | Copywriting | Digital content | Financial copywriting | Leisure writing | Travel content marketing | Travel writing | Stratton Craig
Why modern companies must rise to the challenge of writing for digital channels – or
According to recent figures, almost half of the global population now has access to the internet. With more and more people living virtual lives, the potential for reaching and transacting...
