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What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.

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Challenges vs opportunities for construction industry copywriting

It’s not all doom and gloom – construction industry copywriting may be the shining beacon for firms hard-hit by negative perceptions.  Recent headlines and language in the media have knocked the...

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Balancing strategic and tactical marketing – the value of a construction copywriting agency

When faced with external threats to revenue, it’s tempting to use shorter-term marketing tactics and push strategy to the side. But this can make communications inconsistent and confusing – putting...

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Financial services copywriting: HSBC

HSBCs Together We Thrive: A conscious appraisal of unconscious bias In a recent episode of the ever-popular BBC drama Luther, the embattled inspector shares a powerful thought: “An assumption is something...

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Honestly mistaken: TSB, Paul Pester and trust in a world of selective truth

What is the difference between a truth and a fact? April 2018 saw an IT meltdown leave thousands of TSB customers locked out of their accounts. CEO Paul Pester scrambled to...

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We believe words matter…and The Telegraph agrees with us

Not surprisingly, words are something we’re passionate about. And that’s because we believe that words, language and communication matter. The right words can change minds, win hearts and spread ideas....

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The beauty of simple language – 5 stunning examples

Ever replayed a lost argument in the shower? You’ll suddenly come up with the ultimate response, just a few hours too late. Don’t beat yourself up, though. Punchy, short statements that...

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The devil is in the detail – Why accuracy counts

When a small mistake has big consequences… Imagine your dream job had become available at the company you had longed to work for. You submitted an application full of relevant experience...

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Think first, write later – How planning makes a piece of content great

Guilty of indulging in churning witty phrases? It’s time to reconsider your approach. Give yourself the gift of time When was the last time you praised yourself for thinking about something for...

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What can the Samsung ostrich teach us about storytelling?

Have you seen Samsung’s advert with the ostrich? If not you’re in for a treat. Samsung has brought us one of the most adorable adverts of the 21st century, and that...

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Grammar vigilantes – annoying pedantry or an important public service?

Making the streets safe for pedants everywhere… Earlier this month, BBC 4 featured an interview with Bristol’s self-styled “grammar vigilante”, who makes a hobby of correcting street signs and shop fronts...

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