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What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.
6 Jan 2020 | Construction | Content marketing | Copywriting | Anna Fozzard
Challenges vs opportunities for construction industry copywriting
It’s not all doom and gloom – construction industry copywriting may be the shining beacon for firms hard-hit by negative perceptions. Recent headlines and language in the media have knocked the...
12 Dec 2019 | Construction | Content strategy | Copywriting | Molly Rumbelow
Balancing strategic and tactical marketing – the value of a construction copywriting agency
When faced with external threats to revenue, it’s tempting to use shorter-term marketing tactics and push strategy to the side. But this can make communications inconsistent and confusing – putting...
29 Jan 2019 | Financial copywriting | Stratton Craig
Financial services copywriting: HSBC
HSBCs Together We Thrive: A conscious appraisal of unconscious bias In a recent episode of the ever-popular BBC drama Luther, the embattled inspector shares a powerful thought: “An assumption is something...
7 Sep 2018 | Business stories | Colm Hebblethwaite
Honestly mistaken: TSB, Paul Pester and trust in a world of selective truth
What is the difference between a truth and a fact? April 2018 saw an IT meltdown leave thousands of TSB customers locked out of their accounts. CEO Paul Pester scrambled to...
18 May 2018 | Copywriting | English language | Anna Fozzard
We believe words matter…and The Telegraph agrees with us
Not surprisingly, words are something we’re passionate about. And that’s because we believe that words, language and communication matter. The right words can change minds, win hearts and spread ideas....
26 Jan 2018 | Copywriting | English language | Anna Fozzard
The beauty of simple language – 5 stunning examples
Ever replayed a lost argument in the shower? You’ll suddenly come up with the ultimate response, just a few hours too late. Don’t beat yourself up, though. Punchy, short statements that...
20 Jul 2017 | Copywriting | English language | Gemma Brown
The devil is in the detail – Why accuracy counts
When a small mistake has big consequences… Imagine your dream job had become available at the company you had longed to work for. You submitted an application full of relevant experience...
2 Jun 2017 | Content strategy | Copywriting | Anna Fozzard
Think first, write later – How planning makes a piece of content great
Guilty of indulging in churning witty phrases? It’s time to reconsider your approach. Give yourself the gift of time When was the last time you praised yourself for thinking about something for...
25 Apr 2017 | Ad of the week | Copywriting | Storytelling | Anna Fozzard
What can the Samsung ostrich teach us about storytelling?
Have you seen Samsung’s advert with the ostrich? If not you’re in for a treat. Samsung has brought us one of the most adorable adverts of the 21st century, and that...
21 Apr 2017 | Copywriting | In the news | Claire Wilson
Grammar vigilantes – annoying pedantry or an important public service?
Making the streets safe for pedants everywhere… Earlier this month, BBC 4 featured an interview with Bristol’s self-styled “grammar vigilante”, who makes a hobby of correcting street signs and shop fronts...