As websites become faster, slicker, and more fun to explore – it’s easy to think that copy matters less than the UX and overall... read more
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Travel in 2020 has been interesting, to say the least. We’ve all been on tenterhooks, waiting to see if we could go away or... read more
There’s a science to customer loyalty, and it starts with touchpoints. Customers who have positive experiences with your company at every point in the... read more
“Economic downturns are impossible to predict and sure as the sunrise. Build resilience now, because when the sun comes up, you’d better be moving.”... read more
The automotive industry has been through a lot in recent years. Tesla and Google are transforming cars and car-travel. The climate emergency is putting... read more
I’m a big fan of Poynter’s Roy Peter Clark. He’s spent years teaching people how to transform hard facts into interesting reading. In September,... read more
Wait, industry 5.0? As companies all over the world work frantically to unlock the benefits of industry 4.0 – is the next stage of... read more
When lockdown-induced DIY made B&Q’s online sales leap by more than 200%, we also put our hard hats on and decided to rebuild our... read more
There are believed to be 171,146 words in use in the English language. Knowing them all would make you extremely clever, especially if you... read more
Innovation and lateral thinking are coming into their own at the moment. Businesses in every sector are finding new ways to operate. And we’re... read more