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What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.
18 May 2018 | Copywriting | English language | Anna Fozzard
We believe words matter…and The Telegraph agrees with us
Not surprisingly, words are something we’re passionate about. And that’s because we believe that words, language and communication matter. The right words can change minds, win hearts and spread ideas....
26 Jan 2018 | Copywriting | English language | Anna Fozzard
The beauty of simple language – 5 stunning examples
Anyone else seen the meme with a book called Hypothetical Arguments I’ve Won in the Shower. We’ve all been there. Replaying arguments in our head (or in the shower) that...
20 Jul 2017 | Copywriting | English language | Gemma Brown
The devil is in the detail – Why accuracy counts
When a small mistake has big consequences… Imagine your dream job had become available at the company you had longed to work for. You submitted an application full of relevant experience...
2 Jun 2017 | Content strategy | Copywriting | Anna Fozzard
Think first, write later – How planning makes a piece of content great
Guilty of indulging in churning witty phrases? It’s time to reconsider your approach. Give yourself the gift of time When was the last time you praised yourself for thinking about something for...
25 Apr 2017 | Ad of the week | Copywriting | Storytelling | Anna Fozzard
What can the Samsung ostrich teach us about storytelling?
Have you seen Samsung’s advert with the ostrich? If not you’re in for a treat. Samsung has brought us one of the most adorable adverts of the 21st century, and that...
21 Apr 2017 | Copywriting | English language | General | In the news | Claire Wilson
Grammar vigilantes – annoying pedantry or an important public service?
Making the streets safe for pedants everywhere… Earlier this month, BBC 4 featured an interview with Bristol’s self-styled “grammar vigilante”, who makes a hobby of correcting street signs and shop fronts...
12 Apr 2017 | Copywriting | English language | General | Claire Wilson
Misused, abused and overused words – are you a culprit?
On average, men speak 7,000 words a days and women speak a remarkable 20,000 a day[1]. Not only do these stats confirm the common belief that women are the chatterboxes...
4 Apr 2017 | Compliance | Copywriting | Financial copywriting | Financial services | Claire Wilson
Boring financial language or critical information?
The boring fine print I recently shared a story with a colleague about a work dilemma which has stayed with me for over ten years. As a lowly Marketing Executive for...
15 Aug 2016 | Blogging | Copywriting | Digital content | Email marketing | General | Google | Price of bad content | SEO | Stratton Craig
The big bad world of copywriting, made good
When meeting people for the first time – be it at a networking event, a neighbour’s barbecue or down the local pub for post-work drinks – one of the first...
10 Aug 2016 | Blogging | Copywriting | Digital content | Stratton Craig
Stand to attention: why an effective standfirst is key to your content
An effective standfirst can make all the difference when it comes to reader engagement and the shareability of your content. The fact that you’re reading this sentence means that the standfirst...
