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What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.
7 Jun 2018 | Content marketing | Technical writing | Colm Hebblethwaite
Making the complex simple: top tips for writers
The point of good content is to convey information to the reader in the simplest and most direct way possible. This is pretty easy to do if you are writing...
18 May 2018 | Copywriting | English language | Anna Fozzard
We believe words matter…and The Telegraph agrees with us
Not surprisingly, words are something we’re passionate about. And that’s because we believe that words, language and communication matter. The right words can change minds, win hearts and spread ideas....
27 Feb 2017 | Business stories | Construction | Content marketing | Claire Wilson
How to recover from a bad reputation and rebuild your brand…
Did you know that over half of homeowners of recent new builds in England said they’d experienced major problems with their new homes? These included issues with construction, unfinished fittings and...
25 Jan 2017 | Content marketing | Content strategy | Copywriting | Digital content | Retail copywriting | Stratton Craig
How to build customer loyalty at every touchpoint
There’s a science to customer loyalty and it starts with touchpoints. If your customers have positive experiences with your company at every point in the research and buying processes, they’ll...
23 Jan 2017 | Business stories | Content marketing | Content strategy | Stratton Craig
Content planning in 2016 – what were the most surprising stats?
2016 was a big year for content. Across the UK (and the rest of the world) firms generated a wave of activity online, from social media to paid distribution. When...
18 Jan 2017 | Content marketing | Content strategy | Stratton Craig
How to properly document your content strategy
Before planning you should probably do some more planning – that’s what documenting a content strategy is about. If you’re in charge of your company’s content marketing strategy, you’re probably used...
4 Oct 2016 | Automotive copywriting | Copywriting | Retail copywriting | Stratton Craig
UK is ‘most brand-sensitive’ country when it comes to cars…
The way people buy cars has changed. While it’s true that many people will continue to head to their nearest showroom for their new car, for the rest it’s a...
3 Oct 2016 | Content marketing | Digital content | Stratton Craig
5 content trends for 2017 – our predictions
As we approach Q4 and the end of 2016, the team at Stratton Craig HQ has been thinking about the next big things in content. And despite our not-so-hidden agenda...
26 Jul 2016 | Business stories | Content marketing | Content strategy | In the news | Stratton Craig
Why corporate businesses are – or should be – becoming publishers
It was smiles all round at Stratton Craig earlier this week as we read Contently.com’s article about why Cisco Systems is hiring 200 content marketers. That’s a puzzling development for...
7 Jun 2016 | Content audit | Content marketing | Content strategy | Copywriting | Digital content | Stratton Craig
Why your business needs a content calendar
Creating effective and powerful content (online material) – is a key part of doing business today. Consumers and other businesses alike expect you to have a current, informative and professional...