I’m a big fan of Poynter’s Roy Peter Clark. He’s spent years teaching people how to transform hard facts into interesting reading. In September,... read more
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Wait, industry 5.0? As companies all over the world work frantically to unlock the benefits of industry 4.0 – is the next stage of... read more
Debt collection letters are a necessary evil, but do they need to be so harsh? The Money and Mental Health Policy Institute thinks not.... read more
When you’ve been looking at the same four walls for the past however many weeks, writer’s block becomes frustratingly real. If you’ve been typing... read more
Our senior technical writer, Colm, has over 10 years’ experience in technical copywriting, writing for companies like Saab, Ericsson, Hitachi, Achilles and Kaspersky Lab.... read more
So far in this series, we’ve set the scene: voice search is no flash in the pan or technological curiosity. It’s the new normal,... read more
In 2000, the average attention span was recorded at 12 seconds. Over a decade later, Microsoft concluded that the average attention span now sits... read more
There are three types, or stages, of digital content strategy: content owner, thought leader and storyteller. Depending on your business and your brand, you... read more
Creating effective and powerful content (online material) – is a key part of doing business today. Consumers and other businesses alike expect you to... read more