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What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.
13 Oct 2017 | Blogging | Content marketing | Beth Glanvill
How to win over impatient readers
In 2000, the average attention span was recorded at 12 seconds. Over a decade later, Microsoft concluded that the average attention span now sits at around eight seconds – less...
30 Jan 2017 | Content marketing | Content strategy | Copywriting | Digital content | Stratton Craig
Which one are you: content owner, thought leader or storyteller?
There are three types, or stages, of digital content strategy: content owner, thought leader and storyteller. Depending on your business and your brand, you will adopt one or more of...
7 Jun 2016 | Content audit | Content marketing | Content strategy | Copywriting | Digital content | Stratton Craig
Why your business needs a content calendar
Creating effective and powerful content (online material) – is a key part of doing business today. Consumers and other businesses alike expect you to have a current, informative and professional...