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What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.
7 Mar 2018 | Content marketing | Claire Wilson
5 Cures for Common Content Ailments
“Built smart content and put it in smart places”. Content Marketing sounds so easy when you break it down to a simple definition, but a lot of the companies we...
17 Mar 2017 | Content strategy | Digital content | Storytelling | Claire Wilson
Marrying design and words for impact
We’ve all heard the adage “a picture paints a thousand words”. But does it? As many entries at the recent DBA Design Effectiveness Awards demonstrated, it is often the judicious balance...
23 Jan 2017 | Business stories | Content marketing | Content strategy | Stratton Craig
Content planning in 2016 – what were the most surprising stats?
2016 was a big year for content. Across the UK (and the rest of the world) firms generated a wave of activity online, from social media to paid distribution. When...
7 Jun 2016 | Content audit | Content marketing | Content strategy | Copywriting | Digital content | Stratton Craig
Why your business needs a content calendar
Creating effective and powerful content (online material) – is a key part of doing business today. Consumers and other businesses alike expect you to have a current, informative and professional...
