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What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.
22 Jan 2020 | Construction | Content marketing | Content strategy | Colm Hebblethwaite
Digitisation in Construction – the value of construction content writers
If you work in the construction industry, you may have heard about digitisation. More importantly, you’ve probably begun to see the many ways it is beginning to change a sector...
29 Jan 2019 | Financial copywriting | Stratton Craig
Financial services copywriting: HSBC
HSBCs Together We Thrive: A conscious appraisal of unconscious bias In a recent episode of the ever-popular BBC drama Luther, the embattled inspector shares a powerful thought: “An assumption is something...
7 Mar 2018 | Content marketing | Claire Wilson
5 Cures for Common Content Ailments
“Built smart content and put it in smart places”. Content Marketing sounds so easy when you break it down to a simple definition, but a lot of the companies we...
17 Mar 2017 | Content strategy | Digital content | Storytelling | Claire Wilson
Marrying design and words for impact
We’ve all heard the adage “a picture paints a thousand words”. But does it? As many entries at the recent DBA Design Effectiveness Awards demonstrated, it is often the judicious balance...
23 Jan 2017 | Business stories | Content marketing | Content strategy | Stratton Craig
Content planning in 2016 – what were the most surprising stats?
2016 was a big year for content. Across the UK (and the rest of the world) firms generated a wave of activity online, from social media to paid distribution. When...
7 Jun 2016 | Content audit | Content marketing | Content strategy | Copywriting | Digital content | Stratton Craig
Why your business needs a content calendar
Creating effective and powerful content (online material) – is a key part of doing business today. Consumers and other businesses alike expect you to have a current, informative and professional...