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What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.
5 Jun 2019 | SEO | Colm Hebblethwaite
The growing importance of SEO
When Google introduced voice search in 2011, it was little more than a novelty. A piece of sci-fi futurism to show your friends down the pub, but not something to...
29 Jan 2019 | Financial copywriting | Stratton Craig
Financial services copywriting: HSBC
HSBCs Together We Thrive: A conscious appraisal of unconscious bias In a recent episode of the ever-popular BBC drama Luther, the embattled inspector shares a powerful thought: “An assumption is something...
7 Mar 2018 | Content marketing | Claire Wilson
5 Cures for Common Content Ailments
“Built smart content and put it in smart places”. Content Marketing sounds so easy when you break it down to a simple definition, but a lot of the companies we...
11 Dec 2017 | Content marketing | Claire Wilson
The thrilling highs and chilling lows of piggyback content
Piggybacking is an old staple in a content marketer’s toolkit. I’m sure most of us can think of some truly inspired, ingenious and downright hilarious examples of brands tying their...
19 Oct 2017 | Christmas | Content marketing | Anna Fozzard
3 rules for ingenious holiday (content) marketing
The holidays are coming (try not to sing that in the coco-cola theme tune) and we’re already braced ready to beam and cringe in equal measure. Nothing makes us queasier...
13 Oct 2017 | Blogging | Content marketing | Beth Glanvill
How to win over impatient readers
In 2000, the average attention span was recorded at 12 seconds. Over a decade later, Microsoft concluded that the average attention span now sits at around eight seconds – less...
24 Aug 2017 | Blogging | Content marketing | Gemma Brown
Content marketing on a shoestring budget
If there’s one thing you’ll take away from this blog, it’s the realisation that big bucks don’t always get you big results. A company may think that by throwing lots...
16 Jun 2017 | Content marketing | Copywriting | Anna Fozzard
How to be a thought leader (at the same time as everyone else)
Thought leadership isn’t something you get, it’s something you earn. It’s about being known for your clever thoughts, rather than just being known. When you’re a thought leader, you have...
30 May 2017 | Content marketing | Digital content | Anna Fozzard
Making video (and other new formats) work for your brand
Enough of all the stats about the rise of video in marketing. If you don’t know it’s the next big thing, you must have been living under a rock. What we...
23 Jan 2017 | Business stories | Content marketing | Content strategy | Stratton Craig
Content planning in 2016 – what were the most surprising stats?
2016 was a big year for content. Across the UK (and the rest of the world) firms generated a wave of activity online, from social media to paid distribution. When...