We’re already a month in to 2017 and what with the Supreme Court Brexit ruling and new policies flying in from President Trump, the... read more
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‘People don’t buy products; they buy the personalities and meanings associated with the story of those products.’ – Thomson Dawson, Four Methods of Strategic... read more
There are three types, or stages, of digital content strategy: content owner, thought leader and storyteller. Depending on your business and your brand, you... read more
Before planning you should probably do some more planning – that’s what documenting a content strategy is about. If you’re in charge of your... read more
As we approach Q4 and the end of 2016, the team at Stratton Craig HQ has been thinking about the next big things in... read more
We’re used to the biggest brands having a tone of voice these days, but we’re less used to them having accents. Are they missing... read more