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What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.
30 Jan 2017 | Content marketing | Legal Copywriting | Stratton Craig
What 2017 looks like for the legal industry
We’re already a month in to 2017 and what with the Supreme Court Brexit ruling and new policies flying in from President Trump, the legal industry is in the spotlight. In...
30 Jan 2017 | Content marketing | Content strategy | Copywriting | Digital content | Stratton Craig
How to go from content owner to storyteller
‘People don’t buy products; they buy the personalities and meanings associated with the story of those products.’ – Thomson Dawson, Four Methods of Strategic Brand Building. Storytelling is one of the...
30 Jan 2017 | Content marketing | Content strategy | Copywriting | Digital content | Stratton Craig
Which one are you: content owner, thought leader or storyteller?
There are three types, or stages, of digital content strategy: content owner, thought leader and storyteller. Depending on your business and your brand, you will adopt one or more of...
18 Jan 2017 | Content marketing | Content strategy | Stratton Craig
How to properly document your content strategy
Before planning you should probably do some more planning – that’s what documenting a content strategy is about. If you’re in charge of your company’s content marketing strategy, you’re probably used...
3 Oct 2016 | Content marketing | Digital content | Stratton Craig
5 content trends for 2017 – our predictions
As we approach Q4 and the end of 2016, the team at Stratton Craig HQ has been thinking about the next big things in content. And despite our not-so-hidden agenda...
27 Sep 2016 | Content strategy | Copywriting | Digital content | Stratton Craig
By ‘eck lad – how tailoring your copy by town could benefit your brand
We’re used to the biggest brands having a tone of voice these days, but we’re less used to them having accents. Are they missing a trick? As copywriters we’re regularly working...